Leveraging Verified Data for Better Holiday Marketing Strategies
Holiday marketing strategies need to be revisited and improved every year. Consumer shopping trends and customer data change every year. So, it’s important to update and clean your customer data and plan accordingly so that you can maximize your holiday sales and start the new year off strong.
Verified data tools improve customer data accuracy from phone number to email address to physical address. This valuable data allows you to create more effective and targeted marketing campaigns. Verified data ensures accuracy and reliability, allowing you to make informed decisions regarding holiday sales strategies. Here’s how:
How Leveraging Verified Data Improves Holiday Marketing Strategies
Segment and Personalize Holiday Marketing Campaigns
Verified data allows you to segment your audience based on demographics, preferences, and behaviors. You can then create personal marketing campaigns for each segment to increase engagement and relevance. This leads to targeted advertising, running specifically targeted ads on social media, Google, and other digital advertising channels.
Personalization is a marketing strategy that’s increasingly important to consumers. It is key in relationship building and results in fewer ignored phone calls and messages. Personalization entails tailoring your marketing messages based on verified data about individual customers. This way, you can send emails, product recommendations, and content relevant to each individual and significantly improve customer engagement.
The more you know about your customers, the better able you will be to meet them where they are along the customer journey. Verified data allows you to build comprehensive customer profiles to understand customer needs, preferences, and pain points. In this way, you can craft marketing messages that resonate with your targeted audience.
Anticipating customer needs and providing a seamless and personalized experience improves the customer experience. Implementing features like chatbots, personalized recommendations, and loyalty programs based on customer data show dedication to customer relationship management.
Make More Data-Driven Decisions
Having verified data allows you to get more out of your sales data analysis and make more data-driven decisions. It is more effective to analyze data trends to make informed choices about marketing channels, messaging, and budget allocation than to rely on assumptions.
With verified data you are also better able to conduct A/B testing. Test different variations of ads, emails, and landing pages to understand what resonates best with your audience.
The better your customer relationship management, the better your customer retention. Identifying patterns in verified data allows you to implement retention strategies based on insights gained from customer behavior and feedback. This keeps your customers coming back for more and increases loyalty to your brand.
Like we said before, it’s important to revisit and improve your holiday marketing strategies every year. Continuously monitor and analyze the performance of your marketing strategies so that you know what changes to make and what to leave in place. Use key performance indicators (KPIs) to measure the success of campaigns and adjust your approach accordingly.
Establish feedback loops to gather customer input and preferences regularly. Use this information to adapt and refine your marketing strategies over time.
Maintain Compliance and Customer Trust
Finally, knowing what data is safe to use and what data isn’t helps you remain compliant and maintain customer trust. Ensure that your use of data complies with privacy regulations and communicate transparently about how customer data is used and protected.
How to Get Verified Data
So, you want to improve your holiday marketing strategies with verified data, but how? Well, it really depends on how much data you have and what information you need. Here is a list of data verification tools to get you started:
Phone Validator
A phone validator does just what it suggests. It tells you whether or not a phone number is active. However, it does so much more. It also identifies landline, cell phone, and VoIP numbers which is particularly helpful if you use SMS messaging. Furthermore, it tells you whether or not a number is listed on the Do-Not-Call (DNC) registry. This helps you avoid Telephone Consumer Protection Act (TCPA) violations.
Now, you can use a phone validator to search one number at a time, or you can validate a batch of phone numbers at once. Our do-it-yourself bulk phone validator identifies line type in real-time, detects active status, and includes telephone carrier, OCN, and location data.
Just upload your TXT, CSV, or Excel file, select the columns you’d like identified, review your options, process, and download your results in minutes. Check out our pricing calculator and benefit from cumulative volume-based pricing where the more data you process, the more you save.
You might have phone numbers that are missing names and/or addresses. What good is a phone number without a user to address? Using a reverse phone lookup, you can enter a phone number and get the owner’s name, address, and even new number if applicable.
Use reverse phone lookup to complete the contact file for phone numbers in your contact list. This tool also helps you keep your phone data clean and accurate by verifying the names associated with the phone numbers in your database if you collect them on webforms. And of course, you can get this information for an entire database by using batch append (more on this later).
Email Validator
Just like a phone validator, you will want to use an email validator to determine the active status of an email address before you use it. While the risk of using unverified phone numbers is TCPA violations, the risk of using unverified email addresses is harming your sending reputation.
The better, more accurate your email list is, the more emails that will find their way to customers’ inboxes rather than spam folders. Too many flagged or bounced emails (emails that do not reach their intended destination) can mark you as a spam sender which means that the chances of your future emails going straight to junk are increased.
You can verify emails in bulk, too. Searchbug’s 27-point bulk email validation identifies valid, invalid, disposable, toxic, and catch-all email addresses from your list to prevent email bounces and increase email deliverability. It will also identify spam trap email addresses that do not belong to real people and abuse addresses owned by users who often mark emails as spam so that you avoid them and don’t get labeled as a spam sender.
Use this pricing calculator to get an estimate for the number of records you’d like to validate and take advantage of cumulative volume-based pricing.
Bulk Data Append
Do you have a variety of data verification needs? Then you need data append. Bulk, or batch, data append helps you complete your customer database by filling in gaps and updating inaccurate information. Just upload your file and update your list of database records by finding names, addresses, phone numbers, and email addresses that might be missing from your consumer or business records.
APIs
Use APIs to verify data and find personal contact information in real-time. These powerful search tools can be integrated directly into your own website, application or mobile app. Keep database records current, know your customers better, stay compliant with current regulations, and improve your holiday marketing strategies.
Using a thorough data validation system helps improve your digital marketing ad budget, holiday marketing strategies, and your ROI by catching and correcting invalid data before it enters your database. There are a number of different APIs you can use based on your particular data needs.
Phone, name, email, and billing address APIs find missing personal or business contact information for all your marketing, form validation, and data cleaning needs. Contact data APIs are very flexible and allow for various search options.
A phone validator API identifies line type (landline, cell phone, VoIP) and carrier (AT&T, Verizon, etc.) for a phone number. Check if a phone number is active and if it has been ported to another carrier. This tool is great for maintaining TCPA compliance and improving holiday marketing strategies.
Email verification, zip code, and time zone APIs help with target marketing, email marketing, and fraud prevention. Add time zone to your customer list or database using our zip code to time zone API. If you need to add time zone to your database or customer information and you don’t have a zip code, inquire about getting time zones by area codes or longitude/latitude.
Need something else? We can build a custom API for your specific data needs.
Conclusion
Yes, these data validation tools are useful for improving holiday marketing strategies, a particularly lucrative time of year for many businesses. However, these tools are useful all year round. If you aren’t validating your data 1-2 times a year, you are missing out on opportunities to enhance the customer experience and scale your business.
Save yourself time, money, resources, and costly mistakes by regularly validating your data. This includes data processed at the point of entry via API. Any data you collect can change over time, so it’s important to clean it to catch any mistakes or outdated information especially right before you are about to launch a marketing campaign. And if you aren’t campaigning during the holidays, what are you doing?
