Posts

Data Cleansing: The Importance of CRM Data Integrity
Nov
30

Data Cleansing: The Importance of CRM Data Integrity

If you’re a business owner, you probably spend a lot of time collecting customer data. Customer data is important for marketing, communication, and improving the customer experience. But it only works if it’s accurate. That’s why it’s important to maintain CRM data integrity. Whether your business is online or brick and mortar, you know the […]

Improve SMS Marketing with Phone Number Carrier Lookup via Searchbug.com
Aug
17

Improve SMS Marketing with Phone Number Carrier Lookup

Phone number carrier lookup is the method of finding out which company owns a phone number. Carriers own phone numbers, and customers lease them. Knowing which carriers own which numbers improves the deliverability and security of sending text messages.  But why is this important? Businesses are taking advantage of bulk text messaging not only for […]

How to Improve your Data Processing Accuracy via Searchbug.com
Nov
04

How to Improve Your Data Processing Accuracy

There are two primary uses for data processing: Internal processing that businesses use for accounting, lead generation, transactions, and so on. External processing that data processing companies use to offer data processing as a service. Both types of data processing suffer from the same plague: data processing quality control. The problem is that, unlike most […]

How to Get More Qualified Leads
Oct
28

Lead Generation: How to Get More Qualified Leads

Look, your lead generation has a problem: getting enough information to qualify and contact leads. Here’s what’s happening: You get leads through your lead gen efforts. You and your sales team reach out to the new leads. And, half of those leads are no good because the contact information is incorrect. Your lead database is […]

Data Profiling What is it, Steps, and Tools - Searchbug
Aug
14

Data Profiling: What is it, Steps, and Tools

So, you’ve collected a veritable treasure chest of shiny new data. And, now you need to use it. You may be tempted to just dump your new information into your system and start grinding. However, there’s a critical step between data collection and utilization: Data profiling. Data profiling is the process of checking your information, […]

Data Enrichment - Searchbug
Apr
22

Data Enrichment: What It is and Why You Need It

Collecting customer data has never been easier, especially on the internet. From automated email collection and automatic form fill to IP tracking, it’s easy to gather raw customer data. But, there’s a problem: the data is raw. Using raw data is difficult. And there’s often not enough data in the raw dataset to get true […]

Complete Customer Data and How to Get It
Mar
25

Why You Need Complete Customer Data (and How to Get It)

Not every business directly uses every piece of customer data. Online businesses with a digital product may not think they need to bother with physical addresses. Phone numbers may seem useless to a retail store. But, the reality is that the value of your customer contact data goes far beyond shipping your product. When people […]