Data Cleaning Archives

These blogs include free information and tips on data cleansing for your business.

Data Cleansing Tips
Oct
18

 How to get rid of dirty data?  Data Cleansing Tips

Data cleansing is one of the most important techniques in data management. People sometimes make mistakes on data entry forms intentionally for all sorts of reasons. Some even tend to omit or enter invalid information just to avoid marketing calls. There’s just no way to prevent errors from getting into your database. The best way […]

Append Your Contact List: What is Data Append? via Searchbug.com
Oct
11

Append Your Contact List: What is Data Append?

Data append is the best way to update your customer contact list. If you collect data to contact, track, market to and sell to customers, then you want to make sure it’s complete and accurate. When you’re trying to market and sell, you want to make sure you reach the right people. Without complete and […]

How to Minimize Chargebacks with Good Customer Data
Mar
22

How Good Customer Data Can Help You Minimize Chargeback Fees

If your business sells goods or services, you might have faced chargeback fees. Chargeback fees are a way to protect the consumer and make sure businesses operate with integrity.  When customers are dissatisfied with goods or services, they can request their money back from either you or their bank or card company. If the customer […]

How to Do a USPS Valid Address Check via Searchbug.com
Dec
28

How to Do a USPS Valid Address Check

Conducting a United States Postal Service (USPS) valid address check protects your customer data. Accurate customer data ensures that your customers and leads receive your mailers and products. You benefit from accurate customer data as well by saving yourself time and money by avoiding undeliverable mail and chargebacks (we’ll go into detail on this later). […]

Data Cleansing: The Importance of CRM Data Integrity
Nov
30

Data Cleansing: The Importance of CRM Data Integrity

If you’re a business owner, you probably spend a lot of time collecting customer data. Customer data is important for marketing, communication, and improving the customer experience. But it only works if it’s accurate. That’s why it’s important to maintain CRM data integrity. Whether your business is online or brick and mortar, you know the […]

How to Identify Fake Cell Phone Numbers via Searchbug.com
Sep
28

How to Identify Fake Cell Phone Numbers

Use of fake cell phone numbers can be a costly burden. As a business owner, you know how important it is to protect the integrity of your database. Consumers are catching on to the use of their phone numbers for marketing purposes, and are looking for ways to avoid it.  By using fake cell phone […]

Need to Verify Someones Address? Here are 5 Reasons to Use USPS Address Verification
Aug
10

Need to Verify Someone’s Address? 5 Reasons to Use USPS Address Verification

Believe it or not, snail mail is not dead. Email and cell phones have changed the way we market in favor of immediate, easily accessible information. However, postal mail still has its place. To use it effectively, you’ve got to use USPS address verification. The US Postal Service (USPS) records and stores all valid US […]