Data Cleaning Archives

These blogs include free information and tips on data cleansing for your business.

How to Identify Fake Cell Phone Numbers via Searchbug.com
Sep
28

How to Identify Fake Cell Phone Numbers

Use of fake cell phone numbers can be a costly burden. As a business owner, you know how important it is to protect the integrity of your database. Consumers are catching on to the use of their phone numbers for marketing purposes, and are looking for ways to avoid it.  By using fake cell phone […]

Need to Verify Someones Address? Here are 5 Reasons to Use USPS Address Verification
Aug
10

Need to Verify Someone’s Address? 5 Reasons to Use USPS Address Verification

Believe it or not, snail mail is not dead. Email and cell phones have changed the way we market in favor of immediate, easily accessible information. However, postal mail still has its place. To use it effectively, you’ve got to use USPS address verification. The US Postal Service (USPS) records and stores all valid US […]

7 Data Governance Best Practices for Effective Data Management via Searchbug
Apr
27

7 Data Governance Best Practices for Effective Data Management

Data governance best practices allow you to manage the data in your systems in a way that best serves you and your customers. When you collect data from your customers and clients, it is your responsibility to use that data strategically and ethically. You have to organize it, give access to the different departments and […]

5 Reasons to Use the Customer Data Platform to Power Your Marketing Campaigns via Searchbug.com
Apr
20

5 Reasons to Use the Customer Data Platform to Power Your Marketing Campaigns

The customer data platform (CDP) has become quite popular in the past couple of years. This is because it is so effective at allowing users to personalize their marketing campaigns.  The customer data platform succeeds where other systems lack, giving a holistic view of who your customers are. With the CDP, you can see what that […]

What is Data Decay, and How Much Does it Cost Your Business? via Searchbug.com
Nov
12

What is Data Decay, and How Much Does it Cost Your Business?

If data decay sounds big and scary, that’s because it is. The reality is that no data remains correct forever. And, some data degrades faster than others. Furthermore, personal data is some of the most unstable data out there. On average, Americans move 11.7 times in their lifetime. Over 37 million phone numbers are reassigned […]

How to Improve your Data Processing Accuracy via Searchbug.com
Nov
04

How to Improve Your Data Processing Accuracy

There are two primary uses for data processing: Internal processing that businesses use for accounting, lead generation, transactions, and so on. External processing that data processing companies use to offer data processing as a service. Both types of data processing suffer from the same plague: data processing quality control. The problem is that, unlike most […]

How to Get More Qualified Leads
Oct
28

Lead Generation: How to Get More Qualified Leads

Look, your lead generation has a problem: getting enough information to qualify and contact leads. Here’s what’s happening: You get leads through your lead gen efforts. You and your sales team reach out to the new leads. And, half of those leads are no good because the contact information is incorrect. Your lead database is […]