Data Cleaning Archives

These blogs include free information and tips on data cleansing for your business.

How to Minimize Chargebacks with Good Customer Data
Mar
22

How Good Customer Data Can Help You Minimize Chargeback Fees

If your business sells goods or services, you might have faced chargeback fees. Chargeback fees are a way to protect the consumer and make sure businesses operate with integrity.  When customers are dissatisfied with goods or services, they can request their money back from either you or their bank or card company. If the customer […]

How to Do a USPS Valid Address Check via Searchbug.com
Dec
28

How to Do a USPS Valid Address Check

Conducting a United States Postal Service (USPS) valid address check protects your customer data. Accurate customer data ensures that your customers and leads receive your mailers and products. You benefit from accurate customer data as well by saving yourself time and money by avoiding undeliverable mail and chargebacks (we’ll go into detail on this later). […]

Data Cleansing: The Importance of CRM Data Integrity
Nov
30

Data Cleansing: The Importance of CRM Data Integrity

If you’re a business owner, you probably spend a lot of time collecting customer data. Customer data is important for marketing, communication, and improving the customer experience. But it only works if it’s accurate. That’s why it’s important to maintain CRM data integrity. Whether your business is online or brick and mortar, you know the […]

How to Identify Fake Cell Phone Numbers via Searchbug.com
Sep
28

How to Identify Fake Cell Phone Numbers

Use of fake cell phone numbers can be a costly burden. As a business owner, you know how important it is to protect the integrity of your database. Consumers are catching on to the use of their phone numbers for marketing purposes, and are looking for ways to avoid it.  By using fake cell phone […]

Need to Verify Someones Address? Here are 5 Reasons to Use USPS Address Verification
Aug
10

Need to Verify Someone’s Address? 5 Reasons to Use USPS Address Verification

Believe it or not, snail mail is not dead. Email and cell phones have changed the way we market in favor of immediate, easily accessible information. However, postal mail still has its place. To use it effectively, you’ve got to use USPS address verification. The US Postal Service (USPS) records and stores all valid US […]

7 Data Governance Best Practices for Effective Data Management via Searchbug
Apr
27

7 Data Governance Best Practices for Effective Data Management

Data governance best practices allow you to manage the data in your systems in a way that best serves you and your customers. When you collect data from your customers and clients, it is your responsibility to use that data strategically and ethically. You have to organize it, give access to the different departments and […]

5 Reasons to Use the Customer Data Platform to Power Your Marketing Campaigns via Searchbug.com
Apr
20

5 Reasons to Use the Customer Data Platform to Power Your Marketing Campaigns

The customer data platform (CDP) has become quite popular in the past couple of years. This is because it is so effective at allowing users to personalize their marketing campaigns.  The customer data platform succeeds where other systems lack, giving a holistic view of who your customers are. With the CDP, you can see what that […]