As a business owner, you want to make the most of your marketing budget. You know how important it is to nurture leads to convert them into sales opportunities. One way to do that is by buying prospect leads online. Purchasing leads can produce a favorable return on investment for your business if the leads are good. Before contacting new prospects you generated through buying leads, you should use an email verifier tool first.
Here’s why: Most companies spend a lot of money on prospect lead lists. But did you know that many of these lists have inaccurate email addresses? This can cause two major problems: A) you waste time and money contacting prospects who are not interested in your product or service, and B) your domain authority could be adversely affected due to a high bounce rate for sending emails to invalid addresses, spam traps, etc.
This is why the first thing to do after buying leads is to use an email verifier. When you use an email verifier, you’re able to filter out invalid addresses from your list before sending out any emails or newsletters.
This ensures that only real prospects see what you’re sending so they’ll be more likely to engage with your business. The last thing you want is to send a cold email campaign only for it to bounce back with an error message like “Delivery failure: unknown user”.
In this article, we are going to give you an overview of why a business email verifier tool is important. If you want to learn more about the benefits of using an email verifier too. Wondering how it can help your business grow? Then read on!
What does an email verifier tool do?
An email verifier is a tool that helps you to verify that your email addresses are deliverable. It is used to verify email addresses. So if your leads have invalid or incomplete emails, then you can remove them from your email list. Don’t waste your time contacting them.
If you want to send promotions, reminders, and newsletters, you need an effective way of knowing your recipient’s email is valid.
Furthermore, here’s what an email verifier tool can do:
- Delete Toxic Emails – Remove any emails that are identified as coming from known spambot domains
- Identify Errors – Identify invalid formatting in email addresses
- Email Address Validation – Ensure the emails in your list are correct and safe to use
- Do Not Accept – Check if an email address can send, but not receive emails
- Identify Spam Traps – Discover whether the email address you have is legitimate or a spam trap
Why do B2B and B2C businesses need to validate emails?
There are a lot of reasons why you should use this right after purchasing leads and before taking any. Here are a few of them:
Email Verification Reduces Bounce Rate
One of the biggest mistakes that people make when building their email list is not verifying their email addresses. An unverified email address isn’t a real email address and can severely impact your domain authority score. This is one of the most important parts of any email marketing campaign.
If you have a high bounce rate on your emails, you will negatively affect this score. Email verification improves email delivery rate and reduces the chances of bounce backs, which also reduces the risk of getting into trouble with your email providers.
Email Verification Tool Helps You Identify The Real, Fake, and Invalid Emails
Your prospect list might have duplicate emails or fake emails which make them useless for marketing purposes. By confirming that the list of email addresses you bought is still active, you don’t waste time and money contacting invalid addresses or ending up in spam folders. You can save time by avoiding duplicate contacts and costly campaigns that fail to reach intended recipients.
Bulk Email Verifier Saves You Time and Energy
Email verifiers have made it much easier to verify the accuracy of email addresses. Now, you don’t have to manually check each one by hand or try sending it just to verify whether someone receives it or not.
All you need is a list of emails from your contact database and an email verification service that does bulk verification so you can easily weed out which leads are good and bad.
Email Verifier Will Keep Your Records More Accurate
There are only two reasons why businesses use email address validation tools: to clean a new email list or to clean an existing list.
Email verification helps you reduce the number of contacts that are no longer valid. Even after confirming the validity of emails you bought, keeping your database error-free is a task you need to perform on a regular basis.
Just as new emails are being created everyday, a lot of emails also go dormant or get abandoned daily. This is something you need to pay attention to since bounced, low open and click rates will hurt your email performance. Use an email verifier to build better lists by eliminating outdated contacts.
Email Verifier Helps Build Trust Between You and Cold Prospects While Waiting For Them to be Warm Audience
Email verification is important because it helps you build trust with new potential customers. It’s not a secret that one of the most daunting tasks when you are in business is converting cold prospects into warm leads. It may take a lot of updates, promotions, and other more enticing emails before you can convert them into paying customers.
This is why connecting and making sure that prospects see and hear from you is the primary goal first before anything else. If their address isn’t accurate, prospects won’t receive any marketing content, or worse — be blocked outright by spam filters.
Don’t Forget to Take This Advice
The most important step that should be taken after buying prospect leads is email verification. Email verification is a process by which you verify the validity of an email address and its owner’s identity. More importantly, it is here to protect your brand and prevent spam complaints.
Email verification tools help you find out whether the email addresses provided by your vendors are real and can be trusted as valid sources of leads. The best part about this tool is that it’s easy to use and doesn’t require any technical knowledge before you can use it.
Searchbug Way: Here’s How To Use an Email Verifier Tool
We’re not sure how it works for others, but here’s how Searchbug processes email verification using our system.
- First, sign up for a free standard account.
- Once your account is active, navigate to the ‘Business Services’ section, and choose “Bulk Email Verification”.
- Upload the file containing the email addresses that you want to verify. It should be in .xlsx, .csv or .txt format.
- Identify the column containing the email address data.
- Review and Pay.
- Wait until your file is processed. If payment is successful and your account is in good standing, the processing will start immediately.
- After a few minutes or hours, depending on how long your list is, you can then download the completed file. You will receive an email letting you know that your file has been completed successfully and with a download link. Or you can navigate directly to your Batch Dashboard and click the ‘download’ button.
To continue growing, you’ll need to keep generating new leads. Organic methods such as search engine optimization and sales funnels are effective, but purchasing a lead list can help your business reach its potential.
Remember, buying prospect leads is an essential part of marketing because it’s cost-effective and instant. But by confirming these (unconfirmed) leads’ addresses before sending them emails, you can make sure that those leads will hear and see you, and that they are interested in what you have to offer.
We hope that this post has helped you understand why email verification is an important step in your lead generation and sales funnel, and how it can help your business grow. Buying prospect leads is an essential part of marketing because it’s a great way to generate leads instantly without building your own from scratch. However, you should not rely on it alone.
Leads may or may not work to your advantage, depending on whether the list you bought matches your target audience. Instead of relying on quantity, you should pay attention more to quality leads, and one of the ways to know whether leads are good or bad is by running them through an email verifier.
If you need to know more about how email verifier can help you and your B2B or B2C business, feel free to connect with us via live chat, call, or email. We are here to help you understand the process, and walk you through options that fit your needs.