Posts

The Best Way to Improve Email Deliverability - Searchbug
Jul
04

The Best Way to Improve Email Deliverability (and Delivery)

When it comes to email deliverability, there’s a lot of obsession over the technical aspects of getting into the inbox: email authentication, IP address warmup, sender reputation, and other things. All of these things are important for the success of your email campaigns. And, you want to make sure you’re handling them correctly. However, focusing […]

How to Promote Your 4th of July Events - Searchbug
Jul
01

How to Promote Your 4th of July Events

The most challenging part of putting on 4th of July sales and events is promoting them. You’ve probably already got some awareness campaigns going. But, the holy grail of promotion is direct marketing, especially for promoting limited time events. However, it can be tricky to get the data you need for direct marketing campaigns. Mailing […]

How to Check the Quality of Your Email Lists via Searchbug.com
Nov
12

How to Check the Quality of Your Email Lists (and Why You Need to Do It)

If you work with email lists, you know that keeping your email addresses current is a bit of a nightmare. This is especially true if you purchase email lists. Beyond keeping emails current, you need to avoid spam traps, invalid and catch-all email addresses, and abuse emails. Otherwise you could run into email deliverability issues […]