Email marketing is one of your business’s most powerful tools. It gives you a direct line to your customers and potential clients, allowing you to send promotions and offers this holiday season while also building relationships with them. The great thing about email is that it helps you nurture leads, drive traffic back to your […]
Email verifier is an important tool when it comes to planning your marketing campaigns, holidays or not. However, you will want to take advantage of increased consumer spending during the holidays. That means you will want to develop a strong holiday marketing campaign, which means you will need to double check, or verify, your email […]
As a business owner, you want to make the most of your marketing budget. You know how important it is to nurture leads to convert them into sales opportunities. One way to do that is by buying prospect leads online. Purchasing leads can produce a favorable return on investment for your business if the leads […]
Spam filters let good emails land in recipients’ inboxes and keep bad emails out. They’re like email police. Their job is to keep irrelevant emails, or spam, out of users’ inboxes to create a better experience and to keep them safe. Knowing how to avoid spam filters is just as much about complying with the […]
If you collect email addresses through your lead generation funnel, you’re familiar with how many people submit fake email addresses, especially if you offer a quality lead magnet. The fake email address epidemic wastes a lot of time and money. Sending lead magnets to non-existent inboxes or toxic email addresses and giving unusable leads to […]
When it comes to email deliverability, there’s a lot of obsession over the technical aspects of getting into the inbox: email authentication, IP address warmup, sender reputation, and other things. All of these things are important for the success of your email campaigns. And, you want to make sure you’re handling them correctly. However, focusing […]
The most challenging part of putting on 4th of July sales and events is promoting them. You’ve probably already got some awareness campaigns going. But, the holy grail of promotion is direct marketing, especially for promoting limited time events. However, it can be tricky to get the data you need for direct marketing campaigns. Mailing […]
