Posts

Verify Email Addresses
Aug
01

Verify Email Addresses: Most Important Step After Buying Prospect Leads

As a business owner, you want to make the most of your marketing budget. You know how important it is to nurture leads to convert them into sales opportunities. One way to do that is by buying prospect leads online. Purchasing leads can produce a favorable return on investment for your business if the leads […]

Oct
18

 How to get rid of dirty data?  Data Cleansing Tips

Data cleansing is one of the most important techniques in data management. People sometimes make mistakes on data entry forms intentionally for all sorts of reasons. Some even tend to omit or enter invalid information just to avoid marketing calls. There’s just no way to prevent errors from getting into your database. The best way […]

Data Cleansing: The Importance of CRM Data Integrity
Nov
30

Data Cleansing: The Importance of CRM Data Integrity

If you’re a business owner, you probably spend a lot of time collecting customer data. Customer data is important for marketing, communication, and improving the customer experience. But it only works if it’s accurate. That’s why it’s important to maintain CRM data integrity. Whether your business is online or brick and mortar, you know the […]

How to Avoid Spam Filters and Make it Into Your Customers’ Inboxes via Searchbug.com
May
25

How to Avoid Spam Filters and Make it Into Your Customers’ Inboxes

Spam filters let good emails land in recipients’ inboxes and keep bad emails out. They’re like email police. Their job is to keep irrelevant emails, or spam, out of users’ inboxes to create a better experience and to keep them safe. Knowing how to avoid spam filters is just as much about complying with the […]

How to Fix and Prevent Invalid Email Addresses and Why You Should Remove Them via Searchbug.com
May
18

How to Fix and Prevent Invalid Email Addresses

Invalid email addresses are addresses that do not receive emails. An address could be formatted incorrectly, there could be a typo, the address could no longer exist, or it could be inactive. It is important to get invalid email addresses fixed or off your list as quickly as possible. Invalid email addresses are like zombies: they’re […]

5 Reasons to Use the Customer Data Platform to Power Your Marketing Campaigns via Searchbug.com
Apr
20

5 Reasons to Use the Customer Data Platform to Power Your Marketing Campaigns

The customer data platform (CDP) has become quite popular in the past couple of years. This is because it is so effective at allowing users to personalize their marketing campaigns.  The customer data platform succeeds where other systems lack, giving a holistic view of who your customers are. With the CDP, you can see what that […]

What is Data Decay, and How Much Does it Cost Your Business? via Searchbug.com
Nov
12

What is Data Decay, and How Much Does it Cost Your Business?

If data decay sounds big and scary, that’s because it is. The reality is that no data remains correct forever. And, some data degrades faster than others. Furthermore, personal data is some of the most unstable data out there. On average, Americans move 11.7 times in their lifetime. Over 37 million phone numbers are reassigned […]