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Data Enrichment - Searchbug
Apr
22

Data Enrichment: What It is and Why You Need It

Collecting customer data has never been easier, especially on the internet. From automated email collection and automatic form fill to IP tracking, it’s easy to gather raw customer data. But, there’s a problem: the data is raw. Using raw data is difficult. And there’s often not enough data in the raw dataset to get true […]

Complete Customer Data and How to Get It
Mar
25

Why You Need Complete Customer Data (and How to Get It)

Not every business directly uses every piece of customer data. Online businesses with a digital product may not think they need to bother with physical addresses. Phone numbers may seem useless to a retail store. But, the reality is that the value of your customer contact data goes far beyond shipping your product. When people […]

What is the Importance of Data
Mar
11

What is the Importance of Data?

You’re probably dealing with more data than ever before. If you’re not convinced, look at how many tools you use that just help you manage information. Google Sheets. Excel. OpenOffice Calc. LibreOffice Calc. Lotus 1-2-3. Zoho. We could go on. The point is that you’ve got so much data to work with that we’re willing […]

6 Data Cleansing Tips to Help You Start the Year Right via Searchbug.com
Jan
07

6 Data Cleansing Tips to Help You Start the Year Right

It’s the new year, and you’ve got some shiny new revenue goals, right? The beginning of the year is a great time to take stock of your resources for growing your revenue. Data is one of your greatest assets. Almost 67% of businesses rely on CRM data for revenue growth. Yet 94% of B2B businesses […]

What is Data Cleansing? Why do I need it?
Sep
03

Data Cleansing: What It Is (and Why You Need It)

In the digital age, data is almost as good as currency. This trend is largely powered by the advancement of AI and automation. Machine learning requires massive amounts of data. Not only that, but if you’re going to create more efficient processes, you need more material to work with. Having a stockpile of accurate data […]