Bulk Email Verification: Why It’s Important and How to Do It?

This is bulk email validator 101, and all that you need to know about this process. We’ve compiled crucial reasons as to why it’s important and a lucid guide on how to do it. Let’s start.


Let’s clear up the basics. What is bulk email verification? This term signifies the process of verifying numerous email addresses. This is typically done in one go with the help of specialized services/software. What’s the aim? Here’s what to remember: 

  • Bulk email verification is done to verify the authenticity and validity of email addresses.
  • Bulk email verification is done to make sure that email campaigns are being sent out to real people and not fraudulent accounts. It’s done so the sender can target clean and genuine emails. 

Now we see why this process can be vital for the success of an email campaign. What other reasons should we consider? On to the next point.

Why Bulk Email Verification Is Crucial

In the hopes of executing a successful marketing campaign through email, bulk email verification should be considered for your strategy. If you’re not convinced just yet, read further to have more incentive to do it. 

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Invest in where your time and focus goes to today. Now, let’s move on to all the reasons that make email bulk verification worth it.

Increased Engagement

When you target the right audience, it’s almost guaranteed that the potential for purposeful engagement is heightened. Targeted emails mean better chances of conversion rates. It also ensures that you’re not wasting time and effort by targeting fake or irrelevant email accounts. 

If you’re keen on executing an email campaign that produces results, this is one more reason to consider seriously. 

Increased Deliverability Rates

Sending bulk emails to verified and genuine email addresses gives you more chances to have higher deliverability rates. This is because the chances of your email being marked as spam is lower. Email service providers like Gmail have refined and extremely sophisticated algorithms. These algorithms can detect if an email is not reaching a “real” user. 

Moreover, if your emails are marked as spam, you damage your sender’s reputation. This means that future emails you send are going to constantly end up in the spam folder or even blocked. 


When you send emails to a clean and verified group of emails, you are potentially saving money by reducing the number of spam complaints, invalid emails, and bounced emails. When you send emails to bad email addresses, you are led to hard bounces. Why is this bad? It’s bad because it damages your sender’s reputation. 

By going through the process of bulk email verification, you can reduce the chances of wasted resources and costs. Work smarter and not harder. It’s always better to be meticulous and thorough.

Higher Open Rates

Sending emails to a verified and good email list can lead you to have increased open rates. Why? Well, it’s because your recipients have engaged and shown interest in your emails. They are more likely to engage with your content. Higher open rates mean higher engagement rates, and ultimately this leads to higher conversion rates. 

Helps You Avoid Potential Legal Problems

You maintain compliance by verifying your email list. Email marketing is subject to the law, just like most ventures. One of the requirements from the CAN-SPAM Act, for example, obliges a sender to have permission from a recipient before they can send them marketing content via mail. By verifying that you only have consenting recipients, you avoid legal problems. 

While it’s not so likely that you would run into serious legal problems, a smooth-running business should avoid infringing on the law to maintain a smooth and interrupted workflow. 

Guarantees Data Accuracy

By using an email verifier service, you’ll be able to guarantee that the data on your email list is accurate. You’ll want your data to be up-to-date. The more precise your data is, the better your email campaign will be. 

Enhanced Personalization

It’s crucial to know that personalization is a powerful tool that can improve your engagement rates. You can also simultaneously build better and stronger connections with your audience. So? How do you personalize emails? You’ll need precise data about your audience. With the right data, you can tweak your emails to give them more persuasive power. 

This is why verifying your email list can help. It will help ensure that you only have the most accurate information about your audience. You’ll know their preferences, and you can tailor your emails to each one, having their seller’s profile in mind. 

Targeted emails are stronger than generalized emails. However, to make a targeted email, you’ll need to put in the effort and not skip any steps. 

Helps You Avoid Being Blacklisted

Sending emails to invalid accounts can not only hurt your reputation, but your service provider might flag your account as a spam account. If this happens, your emails will be blacklisted, and none of them will ever be delivered to your audience. This can be a major hindrance to your communications efforts, leaving you at risk of being forgotten and irrelevant. 

Picture this: you have an email list of 20,000 accounts. If you leave your list unverified, and 10% of the emails on the list are bad, invalid, or inactive, you’ll send thousands of bounced emails. This will, in turn, damage your sender’s reputation, get your emails blacklisted, and the whole lot. 

Better Return on Investment (ROI)

Verification will help you not waste resources and, in turn, will help you potentially get a better ROI. When you send targeted emails to only valid email addresses, you’ll have more chances of properly engaging your audience. This means higher click-through rates, higher open rates, more conversions, and of course, ultimately more revenue for you. 

For example, if you run an ecommerce business selling a particular niche, your email list should only include those who are interested in your products and potential new customers that have been verified. If done properly and verified, there are more chances to increase your sales. This would be a different story if you skipped the process altogether. 

And with more precise data, you will be able to track the efficiency and results of your marketing campaign easier. You’ll be able to take a look and analyze metrics like conversation rates, click-through rates, and open rates to decide which campaigns work and which ones don’t. By making data-driven decisions, you’ll have more chances of making revenue and not just wasting resources. So, as you can see a myriad of benefits come from email verification. It’s difficult to see a reason to skip this crucial step to better email marketing. It would be foolish not to proceed.

The How-To

Now that we’ve established the important impact of having a clean and verified email list, we’re going to share tips on how you can execute a bulk email verification with an easy-to-follow guide. It should be fairly straightforward to do it. Here’s what you can do to get started:

  1. Choosing the best email verification service: There are plenty of great email verification services online to choose from; try Searchbug, for example, and guarantee the service of a reputable email verifier. Expect great results. 
  1. Simply upload your email list: The next step is to simply upload your email list to the platform that you chose. Typically, services will scan the list to verify each email address. 
  1. Verify your list: As the service scans your list, it typically uses algorithms to check the email addresses against numerous databases such as MX records, SMTP checks, and DNS records. 
  1. Remove bad email addresses: When the service has successfully verified your list, you can now remove invalid and bad email addresses from the original list. Now you will only be sending your email to the right ones. By doing this, you’ve improved your chances of conversion rates and reduced your chances of harming your sender’s reputation. You’ve set yourself up on a better lane. 
  1. Categorize your email list (extra step): An extra but smart step to take after having done the rest is to categorize your email list to send targeted emails that work better for each group. Categorization can be done by considering your recipients’ interests, demographics, age and gender, and email activity. 

Final Thoughts

Executing an email campaign without following pre-step damage control spells for a failed attempt. Why lose time, effort, and financial resources on a halfhearted attempt? Consider going through an email bulk verification before sending emails to your list. You’ll save your time, money, and effort for targets that have potential. We hope we’ve enlightened you with this guide.