Marketing Tips Archives

These blogs contain free resources and valuable information on marketing. Use our tips on how data enhancement and verification can help marketing for your business.

Dec
30

Top Marketing Trends for 2022

The year is coming to a close. And soon, we will be welcoming a brand-new year. With 2022 right around the corner, it is critical to plan your marketing strategies to approach the upcoming year with optimism to achieve or even go above and beyond your company’s goals. A lot has happened this year that […]

12 Days of Christmas Business Motivation - 12 Tips to Help You Finish Strong and Prepare for Next Year via Searchbug
Dec
13

12 Days of Christmas Business Motivation: 12 Tips to Help You Finish Strong and Prepare for Next Year

Your business motivation probably tends to wane at this time of the year. Not only do you have the typical hustle and bustle of holiday preparation and activities for your own family and personal life, but you also have to juggle the hectic schedules of your employees and other important end of the year business […]

Jun
14

3 Reasons to Use Address Append

You might be able to easily get email addresses for your leads and customers. All it takes is a simple lead magnet, Facebook ad, or registration page. By using an address append tool, you can get much more information for each user without having to ask them for it. In this way, you not only […]

SMS Delivery: 7 Factors that Affect Deliverability via Searchbug
May
24

SMS Delivery: 7 Factors that Affect Deliverability

Short message service, or SMS, is very similar to a text message. SMS only has the ability to send text, however, not images or videos. And SMS messages are usually limited to 70 characters. You send text messages successfully all of the time. So why should you worry about SMS delivery? SMS delivery refers to […]

How Phone Number Validation Improves SMS Delivery via Searchbug
May
10

How Phone Number Validation Improves SMS Delivery

You should be implementing phone number validation if you use or plan to use SMS messaging to communicate with your customers. You not only have to make sure you have accurate numbers, but you should know other identifiers as well.  How many of the customer numbers in your database are landlines or VoIP numbers that […]

measuring CRM Performance
Feb
15

Measuring CRM Performance: 7 Reasons Why Your CRM Isn’t Performing Like It Should

Customer Relationship Management (CRM) tools are wonderful. They optimize systems and help scale businesses. But when measuring CRM performance, it’s important to remember that at the end of the day, CRM is just a tool. You have to know how to use the tool in order to get the results you desire. If a carpenter […]

How to Do a USPS Valid Address Check via Searchbug.com
Dec
28

How to Do a USPS Valid Address Check

Conducting a United States Postal Service (USPS) valid address check protects your customer data. Accurate customer data ensures that your customers and leads receive your mailers and products. You benefit from accurate customer data as well by saving yourself time and money by avoiding undeliverable mail and chargebacks (we’ll go into detail on this later). […]