Marketing Tips Archives

These blogs contain free resources and valuable information on marketing. Use our tips on how data enhancement and verification can help marketing for your business.

Jun
14

3 Reasons to Use Address Append

You might be able to easily get email addresses for your leads and customers. All it takes is a simple lead magnet, Facebook ad, or registration page. By using an address append tool, you can get much more information for each user without having to ask them for it. In this way, you not only […]

SMS Delivery: 7 Factors that Affect Deliverability via Searchbug
May
24

SMS Delivery: 7 Factors that Affect Deliverability

Short message service, or SMS, is very similar to a text message. SMS only has the ability to send text, however, not images or videos. And SMS messages are usually limited to 70 characters. You send text messages successfully all of the time. So why should you worry about SMS delivery? SMS delivery refers to […]

How Phone Number Validation Improves SMS Delivery via Searchbug
May
10

How Phone Number Validation Improves SMS Delivery

You should be implementing phone number validation if you use or plan to use SMS messaging to communicate with your customers. You not only have to make sure you have accurate numbers, but you should know other identifiers as well.  How many of the customer numbers in your database are landlines or VoIP numbers that […]

measuring CRM Performance
Feb
15

Measuring CRM Performance: 7 Reasons Why Your CRM Isn’t Performing Like It Should

Customer Relationship Management (CRM) tools are wonderful. They optimize systems and help scale businesses. But when measuring CRM performance, it’s important to remember that at the end of the day, CRM is just a tool. You have to know how to use the tool in order to get the results you desire. If a carpenter […]

How to Do a USPS Valid Address Check via Searchbug.com
Dec
28

How to Do a USPS Valid Address Check

Conducting a United States Postal Service (USPS) valid address check protects your customer data. Accurate customer data ensures that your customers and leads receive your mailers and products. You benefit from accurate customer data as well by saving yourself time and money by avoiding undeliverable mail and chargebacks (we’ll go into detail on this later). […]

When to Use SMS Email Addresses and How to Get Them via Searchbug.com
Oct
12

When to Use SMS Email Addresses and How to Get Them

You’re aware of email and text message as popular forms of communication and two of the best for business and marketing. But did you know you can send emails as texts too? You might wonder what the difference is. Both email and text messaging have their advantages and where one lacks the other serves as […]

How to Identify Fake Cell Phone Numbers via Searchbug.com
Sep
28

How to Identify Fake Cell Phone Numbers

Use of fake cell phone numbers can be a costly burden. As a business owner, you know how important it is to protect the integrity of your database. Consumers are catching on to the use of their phone numbers for marketing purposes, and are looking for ways to avoid it.  By using fake cell phone […]