Marketing Tips Archives

These blogs contain free resources and valuable information on marketing. Use our tips on how data enhancement and verification can help marketing for your business.

measuring CRM Performance
Feb
15

Measuring CRM Performance: 7 Reasons Why Your CRM Isn’t Performing Like It Should

Customer Relationship Management (CRM) tools are wonderful. They optimize systems and help scale businesses. But when measuring CRM performance, it’s important to remember that at the end of the day, CRM is just a tool. You have to know how to use the tool in order to get the results you desire. If a carpenter […]

How to Do a USPS Valid Address Check via Searchbug.com
Dec
28

How to Do a USPS Valid Address Check

Conducting a United States Postal Service (USPS) valid address check protects your customer data. Accurate customer data ensures that your customers and leads receive your mailers and products. You benefit from accurate customer data as well by saving yourself time and money by avoiding undeliverable mail and chargebacks (we’ll go into detail on this later). […]

When to Use SMS Email Addresses and How to Get Them via Searchbug.com
Oct
12

When to Use SMS Email Addresses and How to Get Them

You’re aware of email and text message as popular forms of communication and two of the best for business and marketing. But did you know you can send emails as texts too? You might wonder what the difference is. Both email and text messaging have their advantages and where one lacks the other serves as […]

How to Identify Fake Cell Phone Numbers via Searchbug.com
Sep
28

How to Identify Fake Cell Phone Numbers

Use of fake cell phone numbers can be a costly burden. As a business owner, you know how important it is to protect the integrity of your database. Consumers are catching on to the use of their phone numbers for marketing purposes, and are looking for ways to avoid it.  By using fake cell phone […]

Verify IP Address: Everything You Need to Know about IP Addresses
Sep
14

Verify IP Address: Everything You Need to Know about IP Addresses

You’ve almost certainly heard of the term “IP address,” but do you know what it is? Probably not because an Internet Protocol address works behind the scenes, often out of sight and out of mind. However, knowing how IP addresses work and how they can be used can help you determine who is behind which […]

Improve SMS Marketing with Phone Number Carrier Lookup via Searchbug.com
Aug
17

Improve SMS Marketing with Phone Number Carrier Lookup

Phone number carrier lookup is the method of finding out which company owns a phone number. Carriers own phone numbers, and customers lease them. Knowing which carriers own which numbers improves the deliverability and security of sending text messages.  But why is this important? Businesses are taking advantage of bulk text messaging not only for […]

Key Compliance Considerations when Contacting Consumers via Compliance Point
Aug
03

Key Compliance Considerations when Contacting Consumers

Companies can put their business at legal and financial risk each time they act on a lead because the Telephone Consumer Protection Act (TCPA) allows consumers and law firms to bring lawsuits over even minor compliance lapses. Over the past decade, the number of TCPA lawsuits has increased tenfold. With penalties of up to $1,500 […]