Marketing Tips Archives

These blogs contain free resources and valuable information on marketing. Use our tips on how data enhancement and verification can help marketing for your business.

How to Avoid Spam Filters and Make it Into Your Customers’ Inboxes via Searchbug.com
May
25

How to Avoid Spam Filters and Make it Into Your Customers’ Inboxes

Spam filters let good emails land in recipients’ inboxes and keep bad emails out. They’re like email police. Their job is to keep irrelevant emails, or spam, out of users’ inboxes to create a better experience and to keep them safe. Knowing how to avoid spam filters is just as much about complying with the […]

How to Fix and Prevent Invalid Email Addresses and Why You Should Remove Them via Searchbug.com
May
18

How to Fix and Prevent Invalid Email Addresses

Invalid email addresses are addresses that do not receive emails. An address could be formatted incorrectly, there could be a typo, the address could no longer exist, or it could be inactive. It is important to get invalid email addresses fixed or off your list as quickly as possible. Invalid email addresses are like zombies: they’re […]

Identity Resolution Who are Your Customers and Where are They via Searchbug
May
11

Identity Resolution: Who are Your Customers and Where are They?

Identity resolution is exactly what it sounds like: assembling all the pieces of data associated with a person to create a whole picture. Think of it like a puzzle. Your targets drop pieces of data at every stage of their customer journey. When you put those pieces together into a unified picture, you are better […]

How to Get the Most Out of Your Customer Data via Searchbug.com
Apr
13

How to Get the Most Out of Your Customer Data

Customer data management (CDM) is the process of using customer data to your advantage as a business by collecting the appropriate data, managing that data efficiently, and analyzing the data to determine how to use it effectively. A good CDM strategy can increase sales, improve customer retention, make marketing campaigns more effective, and strengthen customer […]

How Do I Stop People From Signing Up With Fake Email Addresses via Searchbug.com
Nov
21

How Do I Stop People From Signing Up With Fake Email Addresses?

If you collect email addresses through your lead generation funnel, you’re familiar with how many people submit fake email addresses, especially if you offer a quality lead magnet. The fake email address epidemic wastes a lot of time and money. Sending lead magnets to non-existent inboxes or toxic email addresses and giving unusable leads to […]

How to Promote Your 4th of July Events - Searchbug
Jul
01

How to Promote Your 4th of July Events

The most challenging part of putting on 4th of July sales and events is promoting them. You’ve probably already got some awareness campaigns going. But, the holy grail of promotion is direct marketing, especially for promoting limited time events. However, it can be tricky to get the data you need for direct marketing campaigns. Mailing […]

Gifts for Mothers Day - Searchbug
May
06

How to Send Mother’s Day Gifts and Flowers to Anyone

Mother’s Day gifts are a great way to stay top-of-mind with your prospects and customers. If you’ve been out of touch for a while, or want to make sure that previous clients return next time they’re on the market, Mother’s Day is a great way to keep your foot in the door. But, you can’t […]