Marketing Tips Archives

These blogs contain free resources and valuable information on marketing. Use our tips on how data enhancement and verification can help marketing for your business.

Improve SMS Marketing with Phone Number Carrier Lookup via Searchbug.com
Aug
17

Improve SMS Marketing with Phone Number Carrier Lookup

Phone number carrier lookup is the method of finding out which company owns a phone number. Carriers own phone numbers, and customers lease them. Knowing which carriers own which numbers improves the deliverability and security of sending text messages.  But why is this important? Businesses are taking advantage of bulk text messaging not only for […]

Key Compliance Considerations when Contacting Consumers via Compliance Point
Aug
03

Key Compliance Considerations when Contacting Consumers

Companies can put their business at legal and financial risk each time they act on a lead because the Telephone Consumer Protection Act (TCPA) allows consumers and law firms to bring lawsuits over even minor compliance lapses. Over the past decade, the number of TCPA lawsuits has increased tenfold. With penalties of up to $1,500 […]

How to Avoid Spam Filters and Make it Into Your Customers’ Inboxes via Searchbug.com
May
25

How to Avoid Spam Filters and Make it Into Your Customers’ Inboxes

Spam filters let good emails land in recipients’ inboxes and keep bad emails out. They’re like email police. Their job is to keep irrelevant emails, or spam, out of users’ inboxes to create a better experience and to keep them safe. Knowing how to avoid spam filters is just as much about complying with the […]

How to Fix and Prevent Invalid Email Addresses and Why You Should Remove Them via Searchbug.com
May
18

How to Fix and Prevent Invalid Email Addresses

Invalid email addresses are addresses that do not receive emails. An address could be formatted incorrectly, there could be a typo, the address could no longer exist, or it could be inactive. It is important to get invalid email addresses fixed or off your list as quickly as possible. Invalid email addresses are like zombies: they’re […]

Identity Resolution Who are Your Customers and Where are They via Searchbug
May
11

Identity Resolution: Who are Your Customers and Where are They?

Identity resolution is exactly what it sounds like: assembling all the pieces of data associated with a person to create a whole picture. Think of it as a puzzle. Your targets drop pieces of data at every stage of their customer journey. When you put those pieces together into a unified picture, you are better […]

How to Get the Most Out of Your Customer Data via Searchbug.com
Apr
13

How to Get the Most Out of Your Customer Data

Customer data management (CDM) is the process of using customer data to your advantage as a business by collecting the appropriate data, managing that data efficiently, and analyzing the data to determine how to use it effectively. A good CDM strategy can increase sales, improve customer retention, make marketing campaigns more effective, and strengthen customer […]

How Do I Stop People From Signing Up With Fake Email Addresses via Searchbug.com
Nov
21

How Do I Stop People From Signing Up With Fake Email Addresses?

If you collect email addresses through your lead generation funnel, you’re familiar with how many people submit fake email addresses, especially if you offer a quality lead magnet. The fake email address epidemic wastes a lot of time and money. Sending lead magnets to non-existent inboxes or toxic email addresses and giving unusable leads to […]