Marketing Tips Archives

These blogs contain free resources and valuable information on marketing. Use our tips on how data enhancement and verification can help marketing for your business.

When to Use SMS Email Addresses and How to Get Them via Searchbug.com
Oct
12

When to Use SMS Email Addresses and How to Get Them

You’re aware of email and text message as popular forms of communication and two of the best for business and marketing. But did you know you can send emails as texts too? You might wonder what the difference is. Both email and text messaging have their advantages and where one lacks the other serves as […]

How to Identify Fake Cell Phone Numbers via Searchbug.com
Sep
28

How to Identify Fake Cell Phone Numbers

Use of fake cell phone numbers can be a costly burden. As a business owner, you know how important it is to protect the integrity of your database. Consumers are catching on to the use of their phone numbers for marketing purposes, and are looking for ways to avoid it.  By using fake cell phone […]

Verify IP Address: Everything You Need to Know about IP Addresses
Sep
14

Verify IP Address: Everything You Need to Know about IP Addresses

You’ve almost certainly heard of the term “IP address,” but do you know what it is? Probably not because an Internet Protocol address works behind the scenes, often out of sight and out of mind. However, knowing how IP addresses work and how they can be used can help you determine who is behind which […]

Improve SMS Marketing with Phone Number Carrier Lookup via Searchbug.com
Aug
17

Improve SMS Marketing with Phone Number Carrier Lookup

Phone number carrier lookup is the method of finding out which company owns a phone number. Carriers own phone numbers, and customers lease them. Knowing which carriers own which numbers improves the deliverability and security of sending text messages.  But why is this important? Businesses are taking advantage of bulk text messaging not only for […]

Key Compliance Considerations when Contacting Consumers via Compliance Point
Aug
03

Key Compliance Considerations when Contacting Consumers

Companies can put their business at legal and financial risk each time they act on a lead because the Telephone Consumer Protection Act (TCPA) allows consumers and law firms to bring lawsuits over even minor compliance lapses. Over the past decade, the number of TCPA lawsuits has increased tenfold. With penalties of up to $1,500 […]

How to Avoid Spam Filters and Make it Into Your Customers’ Inboxes via Searchbug.com
May
25

How to Avoid Spam Filters and Make it Into Your Customers’ Inboxes

Spam filters let good emails land in recipients’ inboxes and keep bad emails out. They’re like email police. Their job is to keep irrelevant emails, or spam, out of users’ inboxes to create a better experience and to keep them safe. Knowing how to avoid spam filters is just as much about complying with the […]

How to Fix and Prevent Invalid Email Addresses and Why You Should Remove Them via Searchbug.com
May
18

How to Fix and Prevent Invalid Email Addresses

Invalid email addresses are addresses that do not receive emails. An address could be formatted incorrectly, there could be a typo, the address could no longer exist, or it could be inactive. It is important to get invalid email addresses fixed or off your list as quickly as possible. Invalid email addresses are like zombies: they’re […]