How to Ensure Good Data Quality for Your Business Using Batch Append?
Now, collecting data has become a pivotal part of any business. It helps you understand your customer better so you can serve them well. Everyone collects data to ensure customer satisfaction, improve employee efficiency, and increase ROI. There is no reason not to do it, and it is relatively easy to gather data from your audience. Data collection has become so easy that there’s a danger of having too much data to deal with. Moreover, with more data, there is an increased chance of having inaccurate data that can backfire on you instead of helping your business improve. Therefore, it is crucial to ensure good data quality through batch append to make the most out of it for your organization.
For instance, if your business depends on a phone number list for conversion, you need to ensure that your list is up to date. If you are using a service that updates the phone numbers on your list, you may be unknowingly letting someone decide which contact information is the best for your business. To ensure that the quality of your data is airtight, you can process your list with a phone append process and keep it clean with Do-Not-Call scrubbing.
If your business has a massive list to clean, you can use batch append. Searchbug’s Append Contact tool is a data append tool that makes it quick and easy to update your list of database records. It can help you find names, addresses, phone numbers, and email addresses.
By being information savvy, you can minimize your unreachables, increase your call ratio, and improve your conversion rate.
Identify How Current Your Phone List Is
Before running your data in a batch append tool, it helps to know how current your phone list is. To do this, check the following:
Freshness of phone numbers – knowing how often phone companies update phone numbers and integrate them into the database
Content – how much information the database contains, including first and last names, which are skipped intermittently
Geography – where the phone numbers are located
Type – whether the phone number is a mobile phone, a landline, or VoIP
Allowed Purpose – determine the purpose why you’re calling the phone numbers. These purposes include marketing, survey, funds/donation solicitation, non-profit, political, collections, and employment verification. Moreover, identify whether the phone numbers are on the state or national Do-No-Call lists.
Data for phone numbers come from five familiar sources, and these are:
White page – data comes from electronic copies of phone books. Although the phone numbers found here are deemed accurate and verified by phone companies, there is no assurance that the phone numbers are still active. Phone number data from the white page can be used for marketing as long as the phone numbers are scrubbed against the do-not-call lists.
Directory Assistance (DA) – also known as 411, is “what the phone book looks like right now” data. It receives updates every 24 to 48 hours to be sure that the information is fresh and contains newly-connected phone numbers. However, this data source has its downside, such as having gaps. For instance, information such as apartment number or the complete address may be missing if the customer requested them to be excluded from the printed phone book.
Non-Telco Compiled – this data comes from non-typical, generally non-utility sources of phone numbers. Although it fills some gaps, the accuracy of this data can be very unpredictable. Frequently, the information in this database is scraped from another type of information, such as warranty cards. Be wary when using this type of data.
Utility Billing – these phone numbers come from a telephone company or other utility companies. Usually, the data is good but it can be somewhat limiting since they may only cover a particular city or state or a known subset of all possible phone numbers. Additionally, this data is hard to find and of limited allowed usage, and it may not be applicable for marketing use.
Special Purpose – this data comes from compilations of records with specifically allowed uses. Typically, you cannot use this for marketing purposes. An example of special purpose information is phone information built primarily from voter registration records, which are generally limited only for use in political campaigns. Proceed with caution when dealing with special purpose data.
Why Is Good Quality Data Important?
Your business can enjoy a ton of benefits by having good data. These include:
- Helping you make sound decisions
- Increasing efficiency
- Improving processes
- Providing a better understanding of your customers
- Giving a better picture about your company’s performance
If you want your business to be successful, you need to make sure that you have accurate data. If you’re telemarketing, then you should have an accurate list of phone numbers to ensure conversion and avoid penalties by contacting numbers that are on the DNC list.
Batch Append: Helping You Ensure You Have Accurate Data
Searchbug’s Batch Append tool lets you quickly and easily find the property owner’s name and phone number from address. It also allows you to add phone numbers to your list of addresses and much more.
The Batch Append tool offers:
– responsive technical support
– no setup or annual fees
– self-service processing
– your customer data is never shared or sold
– no contracts and no monthly minimums
– volume discounts
Using the Batch Append tool to ensure your data is accurate is easy. Here are the basic steps:
- Upload your file
- Identify the columns
- Review the options
- Process your data
- Download the results
Save time and money with validated phone numbers and accurate data. Use Batch Append to ensure you are getting the most out of your customer lists and CRM data.
Check out Searchbug to find out other services can be useful for your business.Learn more