Over the years, data validation tools have gained immense popularity across different sectors and industries. One of the most popular now is the email validator tool. The most common application for this tool is large data file verification and cleanup.
It is no secret that email is one of the most effective ways to communicate with customers and prospects. But have you ever been in a situation where you wanted to send an email to a large group of people, and when you tried, emails started bouncing back to you? It’s not just frustrating, it’s costly, too.
Email validation is a simple way to reduce email bounce backs that could have been avoided. It checks for invalid and undeliverable email addresses. It’s important to avoid sending messages to invalid email addresses because doing so results in lost time and resources, as well as a negative impact on your domain reputation score.
That is why using email validation is one of the most important things you can do for your business. Here are the six different types of businesses that benefit the most from using an email validator tool. Please continue reading to see whether your department or industry is on the list! Let’s dive into it.
Who is more likely to benefit from an Email Validator?
Data Protection and Security
Data protection and security is one of the most pressing issues facing businesses today. This is a legal requirement in many countries, but it’s also good business practice. It will help protect your customers’ personal information, which will make them more likely to continue doing business with you.
As well as helping your company follow data protection laws, an email validation tool can help avoid penalties due to sending emails that lead to spam complaints or blacklisting. Just like what we’ve mentioned above, these things can hurt your revenue stream by lowering open rates for marketing emails. The worse thing is getting blocked entirely by recipients who report you as spam.
Email validation is important in today’s world of marketing because email addresses are one of the primary methods of communication between people online. Marketers enjoy email validation, as it helps them keep their lists clean and updated. Email validation scans the entire list and flags any emails that are invalid. This allows marketers to avoid sending emails to invalid email addresses, which is important for both their reputation and their budget.
Also, with an ever-growing number of people using disposable email accounts or multiple accounts, marketers have a lot to gain from knowing whether the email addresses on their list are valid or not. Marketers need to know if they’re reaching out to someone who wants their product or service before they send out a message — this can help avoid getting flagged as spam!
If you’re planning on sending out an email marketing campaign or a newsletter, you can use the tool to validate your list of contacts before sending it out.
The sales department is one of the most important parts of any business. Most of the time, they need to contact customers and ensure that they can reach out to potential customers as well.
Since they are sending out emails on behalf of the company, they must use an email validation tool to verify if the target audience can receive sales promotions and announcements.
Recruiters need to be sure that the email address is valid, so they can contact the applicant. As a recruiter, you work with many different job applicants daily and you rely on the ability to get in touch with these candidates.
At first, the traditional way for a recruiter to reach out and communicate with an applicant is through their email address. If there’s one thing that drives recruiters nuts, it’s having difficulty contacting someone due to incorrect information or an invalid email address.
School Administration and Research
No matter what sector you belong to, data should always be there to serve you a helping hand. Now, data has become an integral part of every educational institution.
The old-fashioned manual data entry process has led to many errors and delays, causing lots of problems in the past. To avoid these negative outcomes, school management teams must adopt a more automated approach that can speed up the process while still producing the desired results.
Schools can use an email validator to keep the database clean and to check whether the email addresses provided by students or enrollment applicants, are genuine or not. This could help the institution to collect and correct the right data they need once it was determined to be invalid.
Also, there will be times when the school needs to get in touch with alumni. But, there are chances that the contact info they have, such as the email address they registered during their stay, is not active anymore. Using this tool will allow you to discover inaccurate or invalid info, and that’s a great opportunity to find their current email address using another tool — people search.
The finance industry is usually one of the main targets of phishing. Since the cyber threat landscape is worsening, financial institutions need to be on guard against state-sponsored cyberattacks.
In fact, since 2007, there are 300+ recorded major cyber incidents concerning the finance industry, and some of these are phishing scams. You might not even know it, but chances are good that there are scammers on your email list.
Everyone should be vigilant about every email they receive as it may contain phishing links that can compromise security. Watch this video to see how you can get rid of phishing scams!
What does an email validator do?
According to statistics, between 7% and 21% of all email addresses entered on web forms are fake, invalid, or misspelled. That’s what Email Validator solves; it checks if an email address is deliverable and working properly. It can detect typos and misspellings, even if they are intentional.
This will not only help you organize and clean your email address list, but it will also help you protect your sender score and maximize the efficiency of your campaigns.
What information will be included in verification?
Here are the possible results of verification when you use Searchbug’s email validator tool:
- Status (Valid, Invalid, Spam Trap, Catch-All, Abuse, DoNotMail, Unknown)
- Sub status – Extra Info, if available
- Disposable – Yes or No
- Toxic – Yes or No
There are two ways to validate email addresses: via bulk verification upload or internal API. You can always choose between the two depending on your business needs.
What are the other benefits of an email validator?
Email validator solves an important problem in the email marketing world by helping to increase email deliverability. For many businesses and marketers, it’s the missing link to improved marketing results.
However, this tool is not just about reducing bounced emails, it has many other benefits as well!
- Better Reputation – Your bounce rate should be no higher than 2%. Having a high bounce rate will increase your chances of ending up directly in the spam folder instead of the inbox.
- Better Leads – Don’t waste your time, money, and effort trying to sell to people who will never get to see what you have to offer. Validating emails will ensure that you’re reaching the right people at the right time with the right message.
- Keep Your List Updated – Email addresses die out and change frequently. It’s estimated that about 1 in every 10 email addresses on your email list will change each year. Email validation is a good way to ensure your mailing list doesn’t contain any dead or invalid addresses.
How often should you validate your email list?
We recommend verifying your email lists at least every six months to keep them as accurate as possible. The lower the bounce rate, the less often you will need to clean your list. However, it still depends on how frequently you add new email addresses to your list.
A good rule of thumb is to always verify an email address before sending an email to it. This can be done periodically and in bulk prior to adding the addresses to your mailing list or in real-time via API.
Whether you’re a marketing representative for a big brand or a small business owner just getting started, email validation can help you prevent a lot of wasted time and effort by doing away with invalid email addresses before they create problems for your business.
Luckily, we’ve got a few great online email validator tools to help businesses like you ensure that emails aren’t going straight into the spam folder or bouncing back.
They’re your best bet for validating email addresses online. So if you want to get your business back in good graces with the inbox providers, head over to our email validator page and start validating those emails!