How People Search API Can Transform Your Data Quality

A people search API can help you find contact information for people and businesses. Integrating an API into your system automates data append and verification processes in real time allowing you to immediately utilize up-to-date information. 

With flexible search options, you can control the information you need.  Search by phone number only, name and state, or one of many other options. From marketing to communication to security, it all starts with data. Find out how a people search API can transform your data quality. 

What Is People Search API?

API stands for Application Programming Interface. Simply, it’s software that allows different applications to communicate with each other. In that way, it streamlines data integration. APIs are most commonly used to connect business processes, data, and content to developers, internal teams, and channel partners.

A people search API, specifically, allows applications or systems to access and retrieve personal information from various databases and public records in real time. It’s commonly used for identity verification, contact information validation, background checks, and enriching existing datasets.

How it works is whatever information you need, you request. That’s a query–the information you’re asking for. But you have to provide the information you already have so that the tool can retrieve the correct, matching data. For example, you might have a lead’s name and phone number but not a corresponding email address. Based on the available information, a people search API can fill in the gaps.

The API scans various sources like public records, social media profiles, government databases, and commercial databases. It uses algorithms (including machine learning, in some cases) to match the input data with existing records across its connected databases.

So how can you use it to transform your data quality? Keep reading for industry-specific applications of people search API.

6 Ways People Search API Can Transform Data Quality

A people search API can revolutionize data quality in several key ways:

1. Real-Time Data Validation

A people search API can instantly verify personal information like names, addresses, phone numbers, and emails, ensuring your database only contains valid entries. This allows your systems to operate immediately with accurate information.

It also helps prevent duplication of information. It can identify and eliminate duplicate records, improving the accuracy and efficiency of your data.

2. Enhanced Data Enrichment

A people search API can supplement missing information. It fills in missing data fields by cross-referencing existing information with external sources. It also updates contact information. By automatically updating outdated contact details, it keeps records fresh. Having updated contact information reduces bounce rates when communicating via email.

3. Fraud Detection and Prevention

People search API verifies individuals’ identities. This reduces the risk of fraud, especially in sectors like finance, e-commerce, or recruitment.

4. Improved Personalization and Targeting

Enriched data allows businesses to create more precise customer segments. Personalized outreach becomes easier with more accurate demographic, geographic, and behavioral data enhancing marketing campaigns.

5. Compliance and Risk Management

APIs ensure data complies with laws like GDPR, CCPA, or Know Your Customer (KYC) regulations. They can also help maintain an audit trail of changes made to personal data.

6. Operational Efficiency

Finally, people search API automates data cleaning. It reduces manual work involved in managing and updating records. And by speeding up user verification in applications like social media platforms or financial services, it speeds up onboarding processes.

Want to know how these benefits apply to your industry? Locate your industry from the following list:

7 Ways to Leverage People Search API—By Industry

Here’s how specific industries can leverage a people search API to boost data quality and overall efficiency:

1. Finance & Banking

People search API helps maintain KYC compliance. By automating identity verification, account openings and loan approvals are faster. It also assists in fraud detection by flagging inconsistencies in personal data. This helps prevent identity theft or money laundering.

People search API assists in credit risk assessment, too. It provides more accurate financial backgrounds which improves lending decisions.

2. E-commerce and Retail

You can use people search API for personalized marketing. It enriches customer profiles for better-targeted promotions and recommendations. Address verification reduces shipping errors by validating addresses before dispatch. And it mitigates fraud by detecting fake accounts and preventing fraudulent transactions.

3. Healthcare

A people search API can be used for patient verification. It ensures accurate patient information for insurance claims and treatment records. It maintains HIPAA-compliant data management by validating personal data securely. And it can help with appointment reminders. It uses up-to-date contact information to improve patient communication.

4. Human Resources & Recruitment

A people search API report is like a mini skip trace report, or background check. It verifies employment history, education, and criminal records quickly. It can help with candidate profiling, enriching resumes with updated contact and social media information. By speeding up the verification process, it reduces the time to hire.

5. Real Estate

People search API helps in tenant screening. It confirms the identity and background of potential renters, helps qualify leads, and validates contact details of property inquiries, improving lead management. And detecting forged applications and misrepresented personal information mitigates fraud.

6. Telecommunications

People search API verifies subscriber identities during new account activations. It detects fraud by identifying SIM swap fraud or identity theft in real time. And, it improves customer service by maintaining accurate subscriber information to help you deliver better service. 

7. Education

A people search API can validate enrollment details and prevent fraudulent admissions. It can track alumni to help you maintain accurate alumni databases for donations and outreach. And removing outdated or duplicated student records allows you to provide better administrative management.

People Search APIs: Find Contact Information for People and Businesses

When it comes to data solutions that work, Searchbug has you covered. Our Advanced People Search API utilizes sophisticated algorithms from various data partners to find the most up-to-date and complete contact records for people in the U.S. The results are gathered from the best possible databases, and while not all information is available for all records, this API is the gold standard of contact information APIs.

Name and Address API

We have an API specifically for finding name and address. This API enables you to identify, enhance, and update your database making customer records and sales leads more valuable. It is also helpful for inbound call centers and marketing departments.

You can find the name and address for any person or business in the U.S. from phone number, email address, name and city/state, name and county/state, or just name and state. Business records typically include phone numbers as well.

Email Address API

There is also an API that finds email addresses for consumers or businesses.  Search by phone number, street address, name and address, name and city/state, name and state, or even just a name. Use this API to transform communication strategies and unlock marketing opportunities.

Phone Number API

And of course, there is an API that finds phone numbers. This API gathers phone numbers from street address, email address, name and address, name and city/state or name and state. Using this API you can get home, business, or mobile phone numbers for people or businesses. 

Property Records API

Finally, a property records API is ideal for businesses needing the current contact information (i.e. name and phone number) of the current owner of a specific property. This is especially helpful when researching rental property to find the actual owner. This Property Records API provides comprehensive information to real estate professionals, such as owner name, property address, size, type, elevation, assessed value, and much more.

Our property records API includes important details to identify owners or landlords if they are also the property owner rather than the property residents or occupants. This is especially handy when researching rental properties so you can contact the actual decision-maker. It is also good for researching multi-unit and commercial properties and parcels with an address.

Conclusion

Use a people search API to transform your data quality. Confidently operate with accurate, up-to-date information and improve the efficiency of any number of processes.

Need something specific? We can create a custom API to suit your needs or solve data problems you might be facing. Inquire here. Ready to try one of our people search APIs? Sign up now for a free account and only pay for the data you need—no monthly fees, subscriptions, or minimums. Transform your data quality today!