You’ll want to validate phone numbers in your database as soon as possible so that you have the most accurate, up-to-date information for spring promotions. The beginning of a new year is a great time to set yearly goals. Many of us are motivated with the idea of a fresh start, clean slate, second chance, etc. But that drive can fizzle out quickly if we aren’t careful.
Spring marks the beginning of a new season, a sunnier, warmer season. But it also marks the end of Q1. What better time to check in on yourself and your business goals. How are you doing? Are you reaching them? What resolutions did you promise yourself this year? Are you sticking to them?
If you are sticking to your goals and resolutions for your business, great! Keep up the good work and don’t falter now…. If not, it isn’t too late. One of the first steps toward ensuring your business runs efficiently and effectively is verifying data. Your marketing campaigns are only as strong as the data you work with. So it’s important to make sure that your data is accurate.
In this article, we have lots of ideas for spring promotions to take advantage of this new season. But if you rely on customer phone numbers for outreach, you will need to validate phone numbers to make sure you don’t waste time or money marketing inaccurately. Here, we’ll tell you how to validate phone numbers to make sure you see positive ROI all year long.
Spring Promotion Ideas
The benefits of rolling out spring promotions are twofold. First, it allows you to jumpstart your marketing for the rest of the year. Second, your target audience is receptive to your promotions, full of energy and enthusiasm after a long winter. Here are our top 3 spring promotion ideas.
Take Advantage of Holidays (Major and Obscure)
Holidays are good opportunities to offer promotions during any season. But remember that spring is a time of renewal and revitalization—especially after the winter blues…. Spring brings warmer weather, longer days, and people begin to feel more positive and energetic.
So of course you will want to take advantage of major holidays and events like Easter, graduation, Mother’s Day, and Memorial Day. But there are so many more obscure holidays that you can take advantage of. Locate a detailed social media calendar to see what holidays and themes you can incorporate into your spring marketing and promotional offers.
Offer Sales, Discounts, and Limited-Time Offers
Like we said before, spring is a good time to jumpstart your marketing. If you have an ecommerce business, you should think about offering insane deals, discounts, and limited-time offers on products that weren’t as profitable as you’d hoped.
Limited-time offers particularly encourage leads to pull the trigger on purchasing goods and services because they feel pressured by the short window. This can help you to spring clean your inventory.
If you aren’t in ecommerce, spring is still a good time to launch seasonal sales, discounts, and limited-time offers. Give your marketing a festive “twist” to transfer those positive spring vibes onto your own products and services. Use catchy spring marketing slogans and hashtags, too.
Seasonal sales, offers, and promotions are good opportunities to capitalize on referrals and gain new contact data. If existing customers can only redeem a particular offer by referring friends or sharing your advertisement, you can increase your sales as well as your leads list.
Many people are tempted to participate in drawings, contests, and sweepstakes. If there is an opportunity to redeem a particular item or service for free, you will find willing participants.
This could be as simple as having social media followers guess the number of items in a jar or as engaging as hosting a photo contest. The beauty of contests that include a voting element is that you not only verify the contact data of the person submitting, but you also get information from voters who may or may not already be on your list. This is a clever lead generation strategy.
So what do you do with this stream of contact data? Do you store it and turn around and use it? Well, we recommend verifying the data first. Keep reading to find out how.
The Importance of a Clean Phone Number Database
Many people are quick to participate in an offer that results in free goods and services. But people are also increasingly aware of these marketing tactics and will often provide incorrect or outdated contact information in an effort to redeem an offer without subjecting themselves to a flood of marketing emails and text messages.
So not only should you validate phone numbers before and after your spring promotions, you should also leverage them. Here’s what we mean.
The spring promotion ideas above are great marketing strategies, but they only work if you are able to send them to your leads list accurately. Before you roll out any promotional spring campaigns, do you know how many of your clients and customers have changed phone numbers? How many landline numbers have been transferred to mobile carriers? How many new email addresses have been created that are tied to email addresses on your list?
You can find all of this out and more by validating phone numbers in your phone number database. Here’s how.
How to Validate Phone Numbers
A phone validator allows you to enter a phone number and find out a wealth of information. First, you can find out if the number is even active or not. Someone might provide you with a fake number to avoid receiving marketing calls. You can find out whether the number is landline or cell, which lets you know whether you can send SMS campaigns to it or not. And you can find out whether or not the number is listed on the DNC list, which can save you thousands of dollars in TCPA fines.
However, chances are you don’t have just one or a few numbers to validate. Chances are you need to validate an entire database. In that case, you can upload your entire list to a bulk phone validator to get the same information for every number you’ve got.
All you have to do is upload your .txt, .csv, or .xls file, provide an email address where the results will be delivered, and process. There is no minimum or maximum number of records you can validate, and the price decreases as the volume increases. You can check out the pricing calculator ahead of time to be sure.
You can also integrate a phone validator API into your website to validate phone numbers at the point of entry. This can be particularly helpful after you launch your promotional spring campaigns to verify any new or updated data that might enter your system.
Validate Phone Numbers to Prepare Your Phone Number Database for Spring Promotions
So now you know why spring promotions are so important and how to validate phone numbers in your database to maximize your success. Regardless of how Q1 went, Q2 is an opportunity to try something new. Maybe you need to capitalize on your current momentum or get your business back on track. Either way, data validation is the way to do it.
Remember, your marketing campaigns are only as strong as your data. Especially if you plan to roll out SMS marketing campaigns this year, a phone validator can save you time and money by allowing you to market to the cleanest, most accurate and lucrative customer data while scrapping the rest. Try it today!