If you collect email addresses through your lead generation funnel, you’re familiar with how many people submit fake email addresses, especially if you offer a quality lead magnet. The fake email address epidemic wastes a lot of time and money. Sending lead magnets to non-existent inboxes or toxic email addresses and giving unusable leads to […]
Email spoofing is a cornerstone of spam, malware, and worm attacks. These attacks on personal email addresses are bad enough. But, an email cyber attack can be devastating if it breaches a business email database. So, understanding email spoofing and knowing how to stop spoofed emails are critical for protecting your customer information and business […]
Shipping orders is arguably the most important part of an online business. No matter how good your marketing is, your business won’t work if people never get their stuff. And, even if the order is eventually delivered, shipping errors and delays create bad customer experiences, which create bad reviews for your business. Unfortunately, customers usually […]
When it comes to email deliverability, there’s a lot of obsession over the technical aspects of getting into the inbox: email authentication, IP address warmup, sender reputation, and other things. All of these things are important for the success of your email campaigns. And, you want to make sure you’re handling them correctly. However, focusing […]
The most challenging part of putting on 4th of July sales and events is promoting them. You’ve probably already got some awareness campaigns going. But, the holy grail of promotion is direct marketing, especially for promoting limited time events. However, it can be tricky to get the data you need for direct marketing campaigns. Mailing […]
Not long ago, skip tracing and direct mail had a battle in the real estate colosseum. Skip tracing won. But, many tried batch skip tracing for real estate and returned to direct mail after struggling to get the results they’d hoped for. Why did this happen? How did the skip tracing train get derailed? Even […]
