There’s no question that business-to-business (B2B) direct mail marketing is a powerful tool for businesses of all sizes. When done correctly, it can help you reach new customers, increase conversion rates, and boost your ROI. In this blog post, we will discuss the basics of B2B direct mail marketing and provide tips on how to […]
Businesses frequently don’t spend enough time focusing on the benefits and drawbacks of keeping their customer address database up to date. In reality, the more complex an organization becomes, the more difficult it is to keep customer information up to date across the board. Companies that gather, analyze, and use their customer address database explicitly […]
Conducting a United States Postal Service (USPS) valid address check protects your customer data. Accurate customer data ensures that your customers and leads receive your mailers and products. You benefit from accurate customer data as well by saving yourself time and money by avoiding undeliverable mail and chargebacks (we’ll go into detail on this later). […]
