There’s no question that business-to-business (B2B) direct mail marketing is a powerful tool for businesses of all sizes. When done correctly, it can help you reach new customers, increase conversion rates, and boost your ROI. In this blog post, we will discuss the basics of B2B direct mail marketing and provide tips on how to […]
Businesses frequently don’t spend enough time focusing on the benefits and drawbacks of keeping their customer address database up to date. In reality, the more complex an organization becomes, the more difficult it is to keep customer information up to date across the board. Companies that gather, analyze, and use their customer address database explicitly […]
If your business sells goods or services, you might have faced chargeback fees. Chargeback fees are a way to protect the consumer and make sure businesses operate with integrity. When customers are dissatisfied with goods or services, they can request their money back from either you or their bank or card company. If the customer […]
Searching “best reverse address lookup” online results in a number of different websites and tools all claiming to have what you’re looking for. But the truth is that not all reverse address lookups are the same. Some are free, some are paid. Some require subscriptions or memberships. Others offer access to databases that aren’t regularly […]
Conducting a United States Postal Service (USPS) valid address check protects your customer data. Accurate customer data ensures that your customers and leads receive your mailers and products. You benefit from accurate customer data as well by saving yourself time and money by avoiding undeliverable mail and chargebacks (we’ll go into detail on this later). […]
Believe it or not, snail mail is not dead. Email and cell phones have changed the way we market in favor of immediate, easily accessible information. However, postal mail still has its place. To use it effectively, you’ve got to use USPS address verification. The US Postal Service (USPS) records and stores all valid US […]
