The most challenging part of putting on 4th of July sales and events is promoting them. You’ve probably already got some awareness campaigns going. But, the holy grail of promotion is direct marketing, especially for promoting limited time events. However, it can be tricky to get the data you need for direct marketing campaigns. Mailing […]
Text messaging is an important channel for customer engagement these days. People actually prefer to receive a text in certain situations. Not only that, but people read their text messages more reliably than they read emails. But there are a lot of reasons beyond getting killer open rates as to why the readability of text […]
Attention credit and collections professionals. Debt collectors must continue to obtain prior express consent to call a consumer’s cell phone number when using an autodialer or prerecorded message. On February 15, 2012, the Federal Communications Commission (FCC) issued a Report and Order under the Telephone Consumer Protection Act of 1991 (TCPA) imposing new restrictions on autodialed and […]
