Beyond traditional measures like brand reputation, price, or convenience, customer trust today is also shaped by how responsibly a company handles customer privacy. Customers now understand that their data is routinely collected and analyzed by almost any company they interact with online. Because of this awareness, companies that take a privacy-first approach stand out. It […]
The new currency in the world of IoT is trust, and can be considered an invisible commodity that drives every online transaction. More and more, when you’re buying online or deciding where to take your business, or sharing some tidbits about yourself with an app, you have one fundamental question: Can I trust this brand? […]
Privacy is important to all of us. It’s understandable that we don’t want our personal information available to anyone and everyone. With more and more of our lives being spent online we can’t help but wonder how private our lives really are. Should we be worried about our privacy as we search the web? Let’s […]
