Here’s a pair of related facts that make CRM data cleansing look like a great idea: Your CRM data is your most valuable data About 30% of your CRM data goes bad each year. In fact, 10-25% of CRM databases have errors caused by customer data decay. CRM data errors cause inefficiency in your business, […]
How many systems handle your data? You’ve probably got a CRM system, internal data management, marketing analytics tools, and maybe even more. If you use any of these systems, data validation is incredibly important for you. These systems enable you to use data much more efficiently, and they automate many data handling processes. This means […]
There’s a man in Detroit named Joe Girard who holds the record as the “world’s greatest car salesman” in the Guinness Book of World Records. He sold Chevrolets on the showroom floor and averaged more than five cars and trucks sold every day. His sales raked in a salary of over $200,000 a year. And his […]
It’s that time again. Christmas represents a boost in business for almost all industries. So you’re probably working through your Christmas campaigns right now. But, there’s a segment of your customer base that you might have ignored: old leads that have gone cold. Your database of cold leads represents a huge potential boost to the […]
Text messaging has become a staple of business communication. It’s personable and people view texts far more than they read emails, especially marketing emails. So mass texting makes sense for companies that conduct large-scale communications and deal with large volumes of phone numbers. But mass texting requires a list of phone numbers. Before you mass […]
If you’ve been using the Searchbug online batch service, things are about to get better for you. If you’re new to the service, welcome! You’re getting here at just the right time. We’ve worked hard to develop new improvements to the service. Now they’re here! Here’s what’s new and what’s been improved. New: Premium Append […]
