When it’s done right, outbound calling still works. If you have had trouble in the past, it might be time for a better pre-call checklist. In today’s compliance-heavy environment, dialing without a disciplined process is inefficient as well as risky. From Do Not Call (DNC) regulations to quiet hour restrictions, and the often-overlooked issue of […]
Do you know the difference between federal vs. state DNC lists? If you use telephone numbers for marketing purposes, you know that you have to use them ethically. That means honoring opt-outs and avoiding numbers that are registered on the Do Not Call (DNC) list—and there are two. One of the most common (and costly) […]
As the holidays draw near, be especially cautious of common TCPA violations in holiday marketing. The holiday season is the busiest—and riskiest—time of year for marketing. As you rush to send “exclusive” Thanksgiving offers and early Black Friday deals, don’t forget that good intentions don’t exempt you from federal regulations. The Telephone Consumer Protection Act […]
TCPA fines are scary. The Telephone Consumer Protection Act (TCPA) is a law that aims to protect consumers from unwanted calls. It achieves this by placing certain restrictions on businesses that use telephone outreach for marketing purposes. To hold businesses accountable, failure to comply with TCPA regulations results in hefty fines. Every Halloween, we trade […]
If you reach out to leads via phone call or text message, you need a TCPA checklist. The Telephone Consumer Protection Act (TCPA) is one of the most important consumer protection laws affecting sales, marketing, and lead generation. It governs how businesses can contact individuals by phone, text message, or prerecorded voice message. Failing to […]
If you are a business or organization that sells or plans to sell products or services to your contact list via phone, you need to make sure the numbers you’ve collected aren’t listed on the National Do-Not-Call Registry. The National Do-Not-Call Registry was created to allow consumers to opt-out of receiving unwanted sales calls. Calling […]
