So, you’ve collected a veritable treasure chest of shiny new data. And, now you need to use it. You may be tempted to just dump your new information into your system and start grinding. However, there’s a critical step between data collection and utilization: Data profiling. Data profiling is the process of checking your information, […]
Collecting customer data has never been easier, especially on the internet. From automated email collection and automatic form fill to IP tracking, it’s easy to gather raw customer data. But, there’s a problem: the data is raw. Using raw data is difficult. And there’s often not enough data in the raw dataset to get true […]
How many systems handle your data? You’ve probably got a CRM system, internal data management, marketing analytics tools, and maybe even more. If you use any of these systems, data validation is incredibly important for you. These systems enable you to use data much more efficiently, and they automate many data handling processes. This means […]
Not every business directly uses every piece of customer data. Online businesses with a digital product may not think they need to bother with physical addresses. Phone numbers may seem useless to a retail store. But, the reality is that the value of your customer contact data goes far beyond shipping your product. When people […]
You’re probably dealing with more data than ever before. If you’re not convinced, look at how many tools you use that just help you manage information. Google Sheets. Excel. OpenOffice Calc. LibreOffice Calc. Lotus 1-2-3. Zoho. We could go on. The point is that you’ve got so much data to work with that we’re willing […]
If you work with any amount of data, data entry and data entry errors are probably two of your least favorite things. Automation can take a lot of data entry off your plate. But even with the right automation tools, data still needs to be entered or managed manually. Unfortunately, data entry takes a low […]
It’s the new year, and you’ve got some shiny new revenue goals, right? The beginning of the year is a great time to take stock of your resources for growing your revenue. Data is one of your greatest assets. Almost 67% of businesses rely on CRM data for revenue growth. Yet 94% of B2B businesses […]
