So, you’ve collected a veritable treasure chest of shiny new data. And, now you need to use it. You may be tempted to just dump your new information into your system and start grinding. However, there’s a critical step between data collection and utilization: Data profiling. Data profiling is the process of checking your information, […]
Not every business directly uses every piece of customer data. Online businesses with a digital product may not think they need to bother with physical addresses. Phone numbers may seem useless to a retail store. But, the reality is that the value of your customer contact data goes far beyond shipping your product. When people […]
You’re probably dealing with more data than ever before. If you’re not convinced, look at how many tools you use that just help you manage information. Google Sheets. Excel. OpenOffice Calc. LibreOffice Calc. Lotus 1-2-3. Zoho. We could go on. The point is that you’ve got so much data to work with that we’re willing […]
Your data affects all aspects of your business, from marketing to product management. And bad data makes business rough. The day-to-day decision making and management of your organization suffers if you have incorrect, misleading, or poorly formatted data in your databases, This means inefficient operation. And it negatively impacts your bottom line. But, bad data […]
Want to improve the efficiency of a business? API or data integration services is a great way to go! If you’ve already come to that conclusion, though, you’re not alone. API services are much easier to install into existing sites, which is making them a hot trend. In fact, many popular sites (from Facebook to […]
Are you considering data cleaning as … An Amazon seller looking to expand the information in your customer database? A financial institution looking to match known customer addresses with phone numbers? An online retailer looking for physical addresses for the members of your email list? A company with out-of-date or inaccurate customer information? A business […]
