Posts

How to Improve your Data Processing Accuracy via Searchbug.com
Nov
04

How to Improve Your Data Processing Accuracy

There are two primary uses for data processing: Internal processing that businesses use for accounting, lead generation, transactions, and so on. External processing that data processing companies use to offer data processing as a service. Both types of data processing suffer from the same plague: data processing quality control. The problem is that, unlike most […]

How to Get More Qualified Leads
Oct
28

Lead Generation: How to Get More Qualified Leads

Look, your lead generation has a problem: getting enough information to qualify and contact leads. Here’s what’s happening: You get leads through your lead gen efforts. You and your sales team reach out to the new leads. And, half of those leads are no good because the contact information is incorrect. Your lead database is […]

3 CRM Data Cleansing Best Practices that Make Your CRM Data More Profitable via Searchbug.com
Sep
11

3 CRM Data Cleansing Best Practices that Make Your CRM Data More Profitable

Here’s a pair of related facts that make CRM data cleansing look like a great idea: Your CRM data is your most valuable data About 30% of your CRM data goes bad each year. In fact, 10-25% of CRM databases have errors caused by customer data decay. CRM data errors cause inefficiency in your business, […]

Data Profiling What is it, Steps, and Tools - Searchbug
Aug
14

Data Profiling: What is it, Steps, and Tools

So, you’ve collected a veritable treasure chest of shiny new data. And, now you need to use it. You may be tempted to just dump your new information into your system and start grinding. However, there’s a critical step between data collection and utilization: Data profiling. Data profiling is the process of checking your information, […]

Data Enrichment - Searchbug
Apr
22

Data Enrichment: What It is and Why You Need It

Collecting customer data has never been easier, especially on the internet. From automated email collection and automatic form fill to IP tracking, it’s easy to gather raw customer data. But, there’s a problem: the data is raw. Using raw data is difficult. And there’s often not enough data in the raw dataset to get true […]

3 Ways to Validate Your Data - Searchbug
Apr
08

Data Validation: 3 Ways to Validate Your Data

How many systems handle your data? You’ve probably got a CRM system, internal data management, marketing analytics tools, and maybe even more. If you use any of these systems, data validation is incredibly important for you. These systems enable you to use data much more efficiently, and they automate many data handling processes. This means […]

Phone Validator API via Searchbug.com
Feb
04

The Case for Using a Phone Validator API

Using a batch phone validator works well for most businesses with phone numbers in lists. Like when your business data has multiple phone fields and your database doesn’t know a cell phone from a landline or VoIP number.  Upload phone lists. Get validated results. Start calling. Boom. Done. But what if there was an even easier […]