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What is Data Decay, and How Much Does it Cost Your Business? via Searchbug.com
Nov
12

What is Data Decay, and How Much Does it Cost Your Business?

If data decay sounds big and scary, that’s because it is. The reality is that no data remains correct forever. And, some data degrades faster than others. Furthermore, personal data is some of the most unstable data out there. On average, Americans move 11.7 times in their lifetime. Over 37 million phone numbers are reassigned […]

How to Improve your Data Processing Accuracy via Searchbug.com
Nov
04

How to Improve Your Data Processing Accuracy

There are two primary uses for data processing: Internal processing that businesses use for accounting, lead generation, transactions, and so on. External processing that data processing companies use to offer data processing as a service. Both types of data processing suffer from the same plague: data processing quality control. The problem is that, unlike most […]

3 CRM Data Cleansing Best Practices that Make Your CRM Data More Profitable via Searchbug.com
Sep
11

3 CRM Data Cleansing Best Practices that Make Your CRM Data More Profitable

Here’s a pair of related facts that make CRM data cleansing look like a great idea: Your CRM data is your most valuable data About 30% of your CRM data goes bad each year. In fact, 10-25% of CRM databases have errors caused by customer data decay. CRM data errors cause inefficiency in your business, […]