Not every business directly uses every piece of customer data. Online businesses with a digital product may not think they need to bother with physical addresses. Phone numbers may seem useless to a retail store. But, the reality is that the value of your customer contact data goes far beyond shipping your product. When people […]
Mike owns a company that sell widgets over the telephone to consumers and small businesses. Mike’s company acquires phone numbers from public records and other marketing sources. Mike checks the numbers to make sure they are not on the do not call list. Unfortunately, he doesn’t check to see if any numbers are cell phones.