Posts

Data Enrichment - Searchbug
Apr
22

Data Enrichment: What It is and Why You Need It

Collecting customer data has never been easier, especially on the internet. From automated email collection and automatic form fill to IP tracking, it’s easy to gather raw customer data. But, there’s a problem: the data is raw. Using raw data is difficult. And there’s often not enough data in the raw dataset to get true […]

3 Ways to Validate Your Data - Searchbug
Apr
08

Data Validation: 3 Ways to Validate Your Data

How many systems handle your data? You’ve probably got a CRM system, internal data management, marketing analytics tools, and maybe even more. If you use any of these systems, data validation is incredibly important for you. These systems enable you to use data much more efficiently, and they automate many data handling processes. This means […]