Posts

holiday-email-marketing-strategy
Dec
02

5 Benefits of Using Email Validator on Holiday Email Marketing Strategy  

The holidays are a time of celebration, which means lots of shopping and sales. But how can you be sure that the emails you send out get delivered? It is the first week of December. This is an excellent time to ensure that your email contact list is up-to-date and ready for your holiday marketing […]

What is Data Decay, and How Much Does it Cost Your Business? via Searchbug.com
Nov
12

What is Data Decay, and How Much Does it Cost Your Business?

If data decay sounds big and scary, that’s because it is. The reality is that no data remains correct forever. And, some data degrades faster than others. Furthermore, personal data is some of the most unstable data out there. On average, Americans move 11.7 times in their lifetime. Over 37 million phone numbers are reassigned […]

How to Get More Qualified Leads
Oct
28

Lead Generation: How to Get More Qualified Leads

Look, your lead generation has a problem: getting enough information to qualify and contact leads. Here’s what’s happening: You get leads through your lead gen efforts. You and your sales team reach out to the new leads. And, half of those leads are no good because the contact information is incorrect. Your lead database is […]

3 CRM Data Cleansing Best Practices that Make Your CRM Data More Profitable via Searchbug.com
Sep
11

3 CRM Data Cleansing Best Practices that Make Your CRM Data More Profitable

Here’s a pair of related facts that make CRM data cleansing look like a great idea: Your CRM data is your most valuable data About 30% of your CRM data goes bad each year. In fact, 10-25% of CRM databases have errors caused by customer data decay. CRM data errors cause inefficiency in your business, […]