It’s that time again. Christmas represents a boost in business for almost all industries. So you’re probably working through your Christmas campaigns right now. But, there’s a segment of your customer base that you might have ignored: old leads that have gone cold. Your database of cold leads represents a huge potential boost to the […]
Text messaging is an important channel for customer engagement these days. People actually prefer to receive a text in certain situations. Not only that, but people read their text messages more reliably than they read emails. But there are a lot of reasons beyond getting killer open rates as to why the readability of text […]
Account based marketing, or ABM, is a smart marketing tactic that enables your company and sales teams to address customer-specific barriers to buying and provide a better overall customer experience. The backbone of ABM is detailed company profiles. You can’t treat every enterprise-level customer as a market of one if you don’t know all about […]
