Reasons to Use Batch Append
Batch Append is a powerful tool that modern marketers can use to ensure they run effective marketing campaigns. Marketers know that data is important when it comes to increasing efficiency and return on investment. Experienced and successful marketers know that it’s not just data, but accurate and correct data. It’s critical that communication is extended with the proper recipients. Otherwise, it’s a waste of time and effort.
Marketers know that collecting data organically is a tedious process. It can be done by asking potential customers to share information with the organization through an in-person event sign-up form or online via an email newsletter or web form. The database can be built incrementally and can be improved moving forward to guarantee that the content is always up-to-date.
Another challenge is to obtain information about possible customers that you don’t know about yet. Therefore, you wouldn’t know where to ask for that information.
These are the things that Batch Append addresses. This article will talk about it in more detail so you can have a better understanding of what it can do for your organization.
What is Batch Append?
Append is a process of adding pieces of information to supplement a set of information. Marketers find it beneficial to supplement the information to give people a better understanding of the said information. For instance, marketers append by:
– sending an email and adding a flyer to the message to explain further the topics included in the email
– writing the agenda of a meeting and supplementing information of the deliverables in the document
Batch Append is a specific method of appending data. It supplements information from the organization’s database with more information from external sources. It improves the company’s data resources to bring marketing efforts to the next level.
Take a look at the following example.
Let’s say that you’re creating a marketing campaign for a backpack brand. Upon checkout, you invite your customers to register to the brand’s loyalty rewards program by providing you with their phone number or email address. Through this system, you’ve obtained an important piece of information about your customers—a phone number or an email address—but not both.
Next, you want to create a loyalty email campaign targeting these rewards members. However, not all of them have provided you with their email address. You can use Batch Append to add the email address of customers who are missing that information. Additionally, you can append other information into your database including first name, middle name, last name, and mailing address.
What are the Benefits?
A business can benefit from using Batch Append because it can:
1. Fill the gaps
Batch Append can help obtain missing contact information such as phone numbers, email addresses, and mailing addresses. For instance, if you’ve asked customers to provide you with their phone number in a sign-up form, you can append their email address and mailing address using the right tool. It will help guarantee that you have the complete contact information for every customer.
2. Carry out a new form of marketing outreach
If you’re just doing one form of marketing for your business and want to expand your efforts to other digital marketing channels, you will need a new data set for your audience. For instance, if you’re just doing email marketing, you can use Batch Append to gather information about your current audience, get their contact information such as email addresses and social profiles, and use these new details for your new marketing efforts.
3. Narrow down the target audience to make marketing efforts more specific
A targeted audience often gives better ROI. For instance, if you are a lawn care business and you’ve focused your marketing efforts in the past on homeowners but got very little ROI. The low ROI is possibly due to your audience being too broad because not all homeowners would need lawn care services. You can append your data with information about homeowners who might need your services in specific areas or neighborhoods, which can significantly improve your ROI.
Batch append can be as simple as filling in missing information like a phone number or an email address or as complex as building a more targeted list of recipients. It entails working with a trustworthy data company that can give you access to reliable data sources. These massive databases can be used to supplement and improve your current database.
The Process of Batch Append
Batch Append is the process of supplementing existing information in batches. Here’s the process on how it’s done:
- Your current information spreadsheet is uploaded to Searchbug’s Batch Append tool via .csv, .txt or .xls(x).
- Next, label the data set columns that you already have, such as mailing address and last name.
- Select the information that you want to append to your existing data set such as email address and phone number.
- Searchbug pulls these attributes from an external data source and appends them to your existing file to provide you with a more complete picture of your audience.
What Information Can Batch Append Provide?
Here are the types of information that Batch Append can give you:
1. Phone data – it involves:
– phone append (uses a directory to append missing phone numbers)
– reverse phone append (appends missing information such as name, email, and mailing address based on the customer’s phone number)
For example, your car dealership is enhancing its data cleansing efforts, beginning with an extensive clean-up of the customer database. While doing this, your marketing team finds out that there are a lot of discrepancies in contact records, such as some former clients did not provide their phone numbers. Phone communication is beneficial when announcing huge discounts on new car products or car insurance, but missing phone numbers can drastically affect your marketing efforts.
With phone append, you can just upload your customer database to the tool and retrieve those details to an external database. Batch append will simply add missing phone numbers, allowing you to proceed with your marketing plans.
2. Email data – it involves:
– email append (uses a directory to append missing email addresses)
– reverse email append (appends missing information such as name or phone number based on the customer’s email address)
Let’s say that you’re working for a travel agency that depends heavily on direct marketing to announce updates regarding travel destinations and restrictions. In your newsletter, you ask people who visit your website to quickly fill out a sign-up form with their email address so they can receive regular updates.
Since they’ve only provided you with an email address, your marketing efforts will feel limited. To resolve this issue, use reverse email append to find other information about your audience. Your business can reach many email readers and connect in new ways using the latest contact information, such as direct mail.
3. Mailing addresses – it involves address append (uses a directory to append missing mailing addresses) to retrieve the information you’re looking for
For example, your eCommerce company decides to launch a direct mail marketing campaign. Since you’re an online business, you largely have consumer email address information but no physical mailing address data. With address append, it’s a cinch to retrieve the mailing address information from the email addresses you already have.
Ready to beef up your marketing outreach efforts with Batch Append? Contact Searchbug today!