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Why Real Estate Agents Need Property Owner Search by Address before Easter Weekend
A property owner search by address allows you to gather property details in minutes. This article will tell you exactly how you can use this information for your real estate needs before Easter weekend.
The Easter holiday psychologically signals a shift in seasons which can make it a great time to approach leads (we’ll tell you why below). But the use cases, scripts, and one-week action plan included in this article can be adapted for use any time during the year.
As a real estate agent, you know your neighborhoods and clients best. We are here to save you time on property research so that you can spend more time connecting with and helping buyers and sellers.
6 Reasons Why Real Estate Agents Need Property Owner Search by Address
A property owner search by address tool can be helpful for real estate agents in a few ways:
1. Lead Generation
A property owner search by address helps you identify the owners of properties you think might be good candidates for selling, even if the property isn’t currently listed. Then, you can reach out directly with offers or market insights.
2. Off-Market Opportunities
Not all sellers list their properties publicly at first. So you can use property owner search by address to find off-market properties for your buyers, giving them an edge in a competitive market.
3. Accurate Contact Info
Property record search tools often provide updated ownership information. This helps you avoid contacting outdated or incorrect owners.
4. Neighborhood Farming
If you want to focus on a specific area, you can map out all property owners in that area and build targeted marketing campaigns. Mailers, door-knocking routes, or local events can help you “farm” more opportunities.
5. Valuation and CMA Prep
When preparing a Comparative Market Analysis (CMA), knowing property ownership can help you compare properties more accurately. You can check for owner-occupied vs. investment properties and overall provide better advice to clients.
6. Due Diligence
When representing a buyer, knowing the property owner can speed up negotiations. You will be able to more quickly and accurately confirm details about the property (for example if it’s a rental or family-owned) and uncover potential red flags.
5 Real-World Examples of How Real Estate Agents Use Property Owner Search by Address Tools
Want to know what this looks like in action? Here are 5 examples of property owner search by address use cases:
1. Absentee Owners
You can search for properties where the owner’s mailing address is different from the property address. This can be a sign that it’s likely a rental or investment property. Absentee owners can make good investment leads.
Use case: Reach out to absentee owners offering a market analysis, showing them how much they could make if they sell or rent at current rates.
Script: “Hi, I noticed you own a rental on Maple Street. Inventory is low, and investors like you are seeing record-high returns if they decide to sell. I’d love to give you a quick valuation!”
2. Expired Listings or Withdrawn Listings
Sometimes homes are taken off the market while the owner might still want to sell. Using a property owner search by address, you can find those owners and offer a fresh approach.
Use case: Contact an owner of an expired listing to offer a new marketing strategy or explain changes in market conditions.
Script: “I noticed that your listing recently came off the market. I completely understand how frustrating that can feel, especially in a market where expectations are high.
The good news is the market has shifted a bit since your last listing period, and I’d love to offer you a fresh perspective. Sometimes it’s just a matter of the right strategy, timing, or small adjustments in marketing approach.
I’ve helped homeowners in similar situations get better results, and I’d be happy to share what’s working in your area right now. If you’re still considering a sale, we can have just a quick conversation to explore your options. I can provide an updated market snapshot and a few actionable ideas.”
3. Probate or Inherited Properties
When properties are inherited, heirs might not have plans to keep them. Property owner search by address tools can help you find these owners early.
Use case: Check public records, find an inherited property, and offer guidance on selling, local market value, or handling estate sales.
Script: “Hi, I understand navigating an inherited property can be overwhelming. I specialize in estate sales and can help simplify the process.”
4. Neighboring Property Outreach (Just Sold/Just Listed)
When you list or sell a home, you can search neighboring addresses to notify those owners. This is a good strategy for property farming!
Use case: Make contact by sending postcards or knocking on doors.
Script: “I just sold a home down the street. Are you curious about what your home might be worth?”
5. Targeted Buyer Search
If a buyer wants a home in a specific neighborhood but no listings are active, you can proactively search owner info and reach out.
Use case: Make contact by emailing or direct mailing property owners.
Script: “I have a buyer looking specifically in your area. If you’ve considered selling, now is a great time!”
5 Reasons Why Real Estate Agents Should Get Ahead of Property Owner Research before Easter Weekend
There are a few market- and psychology-driven reasons why agents should get ahead of property owner research before Easter weekend. The strategy is a blend of seasonal timing, buyer/seller psychology, and tactical advantage over slower competitors.
1. Spring Selling Season Is Peaking
Spring is traditionally the hottest season in real estate, and Easter often marks an unofficial kickoff. Families looking to move want to close and settle in before summer. And listings tend to spike after Easter, so doing your research beforehand means you’re prepared to move fast with outreach and listings.
2. Get Ahead of Competing Agents
Many agents take time off or slow down over the holiday, so it’s a great window to get a jump on outreach. Property owners will start getting contacted by multiple agents after Easter. Early contact makes you the first person they think of. Position yourself as proactive and ready to work while others are just getting started.
3. Owners Are More Receptive Pre-Holiday
Right before a holiday, people tend to be in planning mode and thinking about their next big life steps. Homeowners might be discussing a big decision, like selling, with family over the long weekend. If you reach them just before, your message plants the seed and becomes part of their holiday conversation.
4. Marketing Takes Lead Time
If you’re preparing postcards, flyers, email campaigns, or door knocking routes, you want your materials ready to land right after Easter. This means doing your property owner research now so you have time to prepare high-quality outreach.
5. Tax Season Mindset
Easter is often close to tax deadlines (especially in the U.S.), and property owners are already thinking about finances. If they just reviewed property taxes or rental income, they might be more open to hearing about market values and selling options.
Pre-Easter 1-Week Action Plan for Real Estate Agents
Ready to get started? Here is a Pre-Easter 1-Week Action Plan for real estate agents looking to use property owner search by address effectively:
Day 1–2: Build and Segment Your Property Owner List
Use your property owner search tool to
- Focus on target neighborhoods
- Flag absentee owners, vacant homes, and properties purchased 8–10 years ago (likely equity-heavy)
- Check for expired listings and withdrawn properties
Bonus: Create sublists like move-up sellers, investors, downsizers, etc.
Pro tip: The sharper your list is now, the less scrambling you’ll do later!
Day 3: Draft and Prep Outreach Materials
Write a friendly, seasonal script for calls or door knocking. Prepare postcards, mailers, or emails mentioning market activity and spring trends! Use soft Easter-adjacent language like, “Spring is in full bloom, and so is the real estate market…”
Optional: Schedule social media ads or posts to coincide with your outreach.
Day 4: Personal Touches
Pre-holiday, people typically appreciate personal connection more than spammy marketing. Identify high-potential properties and hand write notes. Plan in-person stops or calls for these targets. If door knocking, map out your route and leave materials behind if they’re not home.
Day 5: Light Touchpoint
Send a soft “Thinking of You” email to your database, maybe with a market update or seasonal homeowner tips. Even if they’re not selling, it builds trust and keeps you top of mind.
Day 6: Rest and Prep for Post-Easter Follow-Up
Take a breather! Double-check your materials and lists. Schedule follow-ups for right after the holiday when people are back in action and inboxes are less noisy.
Day 7 (Easter Weekend): Passive Lead Capture
Have landing pages, social media, or ads running. People do scroll on holidays! Set auto-replies or chatbots to capture inquiries while you’re offline.
Bonus Post-Easter (Day 8–10): Strike Fast
Hit your follow-up list early. Reference the outreach you did pre-Easter (“As I mentioned in my note last week…”) Catch homeowners right when they’re energized and thinking about spring/summer plans.
Get Started Today!
Hopefully you now have some ideas about how to take advantage of Easter weekend as you put your property data to work. With all of the information you need and a plan to utilize it, you’ll be a cut above the rest.
But property data isn’t just useful this time of year. Property owner search by address can save you time and resources year round. Here’s how it works:
With a property records search, you can enter an address and get the owner name, size, type, elevation, and assessed value of the property. Property records search results can also include market value of land and building, acreage details, school, and municipal ids.
Property details are sourced from deeds up to the current month, assessment records for previous years, and state and local property records. This way, you get the most relevant, up-to-date information for your real estate needs.
Property research has never been easier. You can even integrate property details results in your own system. Searchbug’s Property Records API is available for you at a new, low price. Try it today!
