How to Promote Your 4th of July Events - Searchbug
Jul
01

How to Promote Your 4th of July Events

The most challenging part of putting on 4th of July sales and events is promoting them. You’ve probably already got some awareness campaigns going. But, the holy grail of promotion is direct marketing, especially for promoting limited time events. However, it can be tricky to get the data you need for direct marketing campaigns. Mailing […]

The Ultimate Guide to Batch Skip Tracing for Real Estate - Searchbug
Jun
20

The Ultimate Guide to Batch Skip Tracing for Real Estate

Not long ago, skip tracing and direct mail had a battle in the real estate colosseum. Skip tracing won. But, many tried batch skip tracing for real estate and returned to direct mail after struggling to get the results they’d hoped for. Why did this happen? How did the skip tracing train get derailed? Even […]

What Happened to the First Online People Search Services? via Searchbug.com
May
21

What Happened to the First Online People Searches?

Finding people has been a popular online activity for decades. There have been a lot of companies which offered online people searches for finding various pieces of personal information over the internet. Personal information databases specialized in everything from DNA histories to shipping addresses to death records. Each people finding service evolved throughout their lifetime, […]

Gifts for Mothers Day - Searchbug
May
06

How to Send Mother’s Day Gifts and Flowers to Anyone

Mother’s Day gifts are a great way to stay top-of-mind with your prospects and customers. If you’ve been out of touch for a while, or want to make sure that previous clients return next time they’re on the market, Mother’s Day is a great way to keep your foot in the door. But, you can’t […]

Data Enrichment - Searchbug
Apr
22

Data Enrichment: What It is and Why You Need It

Collecting customer data has never been easier, especially on the internet. From automated email collection and automatic form fill to IP tracking, it’s easy to gather raw customer data. But, there’s a problem: the data is raw. Using raw data is difficult. And there’s often not enough data in the raw dataset to get true […]

3 Ways to Validate Your Data - Searchbug
Apr
08

Data Validation: 3 Ways to Validate Your Data

How many systems handle your data? You’ve probably got a CRM system, internal data management, marketing analytics tools, and maybe even more. If you use any of these systems, data validation is incredibly important for you. These systems enable you to use data much more efficiently, and they automate many data handling processes. This means […]

Complete Customer Data and How to Get It
Mar
25

Why You Need Complete Customer Data (and How to Get It)

Not every business directly uses every piece of customer data. Online businesses with a digital product may not think they need to bother with physical addresses. Phone numbers may seem useless to a retail store. But, the reality is that the value of your customer contact data goes far beyond shipping your product. When people […]