Articles, how-to guides, and other information on cleaning and obtaining customer data for your business in the Real Estate industry.

How to Check the Quality of Your Email Lists via Searchbug.com
Nov
12

How to Check the Quality of Your Email Lists (and Why You Need to Do It)

If you work with email lists, you know that keeping your email addresses current is a bit of a nightmare. This is especially true if you purchase email lists.

Beyond keeping emails current, you need to avoid spam traps, invalid and catch-all email addresses, and abuse emails. Otherwise you could run into email deliverability issues later on.

The workload of keeping your email lists current and keeping them clean is too much to do without some sort of automation.

There was a time when checking emails in bulk was nearly impossible.

Validating an email required sending a test message to every email address. This meant that anyone verifying a lot of emails was bound to run into deliverability issues of their own. So some test messages wouldn’t get delivered. This compromises email verification results.

Fortunately, it’s easier to check lists in bulk now.

Here’s why this is good news.

Why you should use batch deliverability validation on your email lists

There are uses for bulk email verification that go beyond protecting your email deliverability.

First, it’s the most efficient way to weed out bad emails.

It’s also the most affordable way to do it. Manual email verification can be time intensive and expensive.

With bulk email verification, you simply upload your email list. The returned file will identify which emails are unsafe. You can then exclude those from your email sends.

Bulk Email Validation Ensures Deliverability

But it can indirectly save you time and money as well.

Use a bulk email deliverability check to evaluate the quality of your list suppliers

While it is the responsibility of the email list provider to quality control their product, emails are slippery things.

They can be changed and created easily. People make mistakes when they enter email addresses all the time. So even a well-checked email list can quickly become ridden with bad emails. Especially if the list undergoes any manual data entry.

Additionally, some list providers do a syntax check on their email lists just to make sure that all the email addresses have a valid format. But that doesn’t mean that there’s actually an inbox associated with every email address.

So before using any new list, it’s best to check the actual status of all the email addresses. This will give you an idea of how well the list provider is quality controlling their email lists.

If a list provider repeatedly gives you lists that are mostly invalid emails, it may be time to change suppliers.

Also, a bulk email validator is your best bet for quality assurance if you’re a list provider.

Use a bulk email validator to expedite your email sending

Email deliverability is important. However, your sending domain reputation can tolerate sending messages to a few invalid email addresses.

Additionally, things that are considered soft bounces don’t hurt your deliverability. Inboxes that are temporarily full or receiving server errors don’t count as a hit on your sender reputation.

And sending messages to invalid emails won’t immediately tank your sending reputation. But invalid email addresses do eat up your sending limits.

It’s the spam traps and emails on the global suppression list (GSL) that you really want to avoid.

So there are tolerances for the number of bad email on an email list.

Say you process a list of 100 emails, and 90 of them come back as valid and safe to email. The other 10 are simply invalid.

Depending on your operational tempo, it may not be worth the time and effort to remove those 10 emails.

Obviously, your tolerances for invalid email addresses will vary. If you regularly process lists of 5000 emails, ten percent is actually a lot of invalid emails.

You can use bulk email validation to rate your lists out quickly by assessing the number of quality emails they have and determining what your threshold for bad emails is.

Then simply sort your email lists according to your go/no go criteria and send the low quality lists for cleaning.

There are tools that perform an overall list assessment like this. Typically they return results in a grade fashion. An email list will be qualified as safe to use so long as a certain amount of the email addresses are valid.

But these tools often don’t report the status of the email addresses or give information as to why the invalid email addresses can’t receive messages.

A batch email validator that returns the specifics of why each bad email is non-functioning gives you much more utility. And if you use the right one, it won’t cost you any more than an overall list evaluation tool.

Knowing why an email address can’t receive messages gives you more granular control over your list cleaning.

You may want to keep temporarily unavailable email addresses so you can try them again later. Email addresses that simply have an invalid syntax might be easily correctable and retried.

james#searchbug.com is an obvious typo that can be corrected.

But you can salvage some of your emails with more specific batch email validation reporting.

Again, if you’re running very high email volumes, this could amount to a significant number of emails.

Users enter email addresses incorrectly. Servers go down periodically. And people using legacy email services sometimes have full inboxes.

For businesses that run through a lot of email lists, the batch email verification process can be automated with an API so that incoming lists can be processed and routed based on their overall quality.

Automated batch email validation protects your databases.

While it’s best to screen emails before they even get added to any list, that doesn’t always happen. Even then, small typos sometimes aren’t detected because the email address still has a valid syntax. But it doesn’t route to any inbox.

So batch email validation provides an additional filter to help keep your databases clean, which reduces stress on your entire organization and saves you time and money on data management.

To wrap up, if you use a third party list provider, batch email validation is a must. You just can’t ensure that only sendable email addresses are included on every list.

Without a bulk email validator, the worst case scenario is that you hit spam traps or GSL emails, which could disrupt your entire email program. At best, you end up sending a number of useless emails.

If you’re developing email lists yourself, you can use an API to automate the process of validating email addresses at the point of entry to save yourself a lot of headache in quality controlling your lists.

So how do you use bulk email validation? Are you doing list overviews or pulling each list apart to exclude any non-functioning email address?

Check out our real-time email deliverability check, and leave a comment to let us know how you use it and how well it worked for you!

 

Get Better Real Estate Leads - Blog via Searchbug.com
Oct
15

How to Get Better Real Estate Leads

There’s a common theme in advice for getting real estate leads: use your network.

However, when you’re just starting out, your network may not include anyone who’s looking to buy or sell their house. Or maybe you don’t want to go around hitting up all your friends for business.

In this case, you may have to use some salesmanship to generate leads and get your first clients. This will form the basis of a larger, more productive network.

During this early stage, it’s likely that you’ll need to do some outbound marketing. A more common term for outbound marketing is “cold outreach.”

Cold outreach is the toughest type of salesmanship, no matter what communication channel you use. Cold calling, cold emailing, cold sales visits. All of them are hard.

Talking to complete strangers is nerve wracking.  

So the first step is working up the courage to do cold outreach at all.

Once the butterflies calm down, the next step is to increase your chances of success.

To do that, you’ll need to get warmer leads.

Corporate sales teams rarely get leads that are completely cold. Research teams gather tons of data about every lead before it gets passed to the sales team for outreach.

As a real estate agent, you’re usually in charge of both sales and research. One huge mistake people make is neglecting the research phase of the outbound sales process.

You’d be surprised how easy it is to get good information for cold outreach. Especially for real estate agents.

Here’s how to get the information that will warm up your leads and give your cold outreach the greatest chance of success.

Tools for Researching Your Real Estate Leads

Real estate agents need personal, address, and geoeconomic data to create quality leads.

Having a complete portfolio of information—including name, address, email address, phone number, employment, and so on—makes it much easier to evaluate a lead’s potential.

It also takes some of the dread out of starting that first conversation.

There’s a large suite of real estate tools designed to help real estate agents get economic information about neighborhoods and cities.

However, there are fewer tools for getting personal information so that you have an idea of who you’re contacting when you do cold outreach.

There are even fewer good information finding tools.

So what information can you get, and how do you use it to get better real estate leads?

Home Sales Stats

The best leads are the ones who stand to benefit the most from selling their house. So targeting the right areas is key.

The MLS database offers a lot of information about average and projected home values.

However, it also helps to know how often people in a certain area sell their homes. That can indicate a neighborhood with good equity to capitalize on.

The MLS database is rather inefficient for getting this sort of data. A good home sales statistics tool will gather the information you need much more efficiently, and save you a lot of time.

A good tool like this gathers information from the county recorder’s office. So the results are usually accurate.

You can also look at the sales trends for the last year to identify areas with potential that haven’t started selling yet.

Reverse Address Lookup

Getting addresses from the various real estate databases is fairly straightforward.

But it helps to know who’s living at the residence before you make a call or visit. That way you’ll at least have a name to start with.

Fortunately, there are tools designed specifically to get all the information associated with an address.

Doing a reverse address lookup for each address you want to target will give you the name, phone number, and email address connected to the physical address.

Use a free reverse address lookup tool if you haven't found anything on the web.

This opens up a lot of communication channels for cold outreach.

If you’re a trooper and have pulled a large list of addresses from your real estate software, you can use batch processing to speed things up.

Be aware that a reverse address lookup isn’t bulletproof. False positives are possible.

This is especially true for apartments or houses that have been divided into multiple units.

However, for single family residences, the success rate is much higher.

Reverse Phone Lookup

Reverse phone lookup tools are good to use in conjunction with in-person networking events.

Check free reverse phone lookup tools.

It can be uncomfortable to ask people for their address when you meet them, especially for realtors. People feel the sales pitch coming and run away.

It’s much easier to just gather phone numbers, then use a reverse phone lookup tool to complete the information so you can follow up with a mailed information package or email.

Here’s a tip: if you plan to send physical materials or marketing emails, be sure to give a follow up phone call before sending anything more substantial.

A package or email out of the blue can be a bit jarring. It’s less surprising if the prospect has had more than one conversation with you.

Phone Validator

These days, a lot of people will give you their cell phone number when you exchange information in person.

However, some people still give their landline. Maybe they don’t want to be bothered on their cell phone. Or maybe they don’t have a cell phone.

Additionally, if you get phone numbers using a reverse address lookup, you may not know whether it’s a cell phone or landline, depending on the reverse address lookup tool you use.

Either way, you can’t send text messages to a landline.

Why does this matter?

Text messaging is quickly becoming an acceptable mode of communication, even for business.

Some industries find that cold outreach texts actually get much higher response rates than cold phone calls. A text message is also an excellent follow-up to a face-to-face conversation.

This is especially true with young people.

Using a phone validator saves you a lot of time and spares you the inconvenience of sending text messages to landlines.

Phone Validator

Reverse Email Lookup

Email marketing is incredibly effective across all industries.

But gathering emails is its own beast.

Typically, people tend to be hesitant to give out their email on the internet. However, they tend to be looser with their email in person.

Whichever method you use to get email addresses, validating email addresses is the first step.

People often give fake email addresses or make mistakes when entering their email address online. Validating the email addresses on your list spares you the annoyance of bounced emails. It also preserves your domain and IP reputation.

Then, for realtors, there’s an additional step.

At minimum, you’ll want the address associated with the email. But more information is better.

The good news is that a reverse email lookup tool will give you most of the associated information.

Reverse Email Lookup

This information makes your life much easier if you use email for cold outreach or follow-up.

Just like the other tools, you can use batch processing to check large databases of emails.

For most leads, you most likely won’t need to use all of these tools. One, maybe two, will usually do the trick.

Having a complete profile for each person makes cold outreach a bit less nerve wracking and helps you craft a proposition that’s right for each person.

Tips for Contacting Warm Leads

Now that you’ve got a collection of leads with complete profiles, it’s time to start making connections.

But before you get after it, take a moment to realize that you have a lot more information about each person than they gave you.

It’s very easy to come off a little bit creepy if you sound like you know too much from the start.

Take these things into consideration before you start your cold outreach:

 

  • Use your complete profiles to evaluate how likely it is that the person is interested in selling their home or buying.

 

You can check for other homes in the area that are owned by the same person or if they’ve completed any sales recently.

Your outreach will be more relevant if you’re contacting someone who’s actually interested in doing real estate business.

 

  • Use the information you’ve gathered to personalize your messaging, but only let on that you know basic information like their first and last name.

 

People are used to marketing that’s personalized with their first name. Some mailings even mention their phone number.

But it’s best to avoid mentioning their employment or how long they’ve lived in their house unless they’ve told you.

Remember that some information is best used behind the scenes.

 

  • If you can, meet people in person first.

 

Even if they didn’t give you their email or phone number, they’ll be far less suspicious about a phone call or email if they’ve seen your face.

Chances are they’ll just assume they gave you their contact information when they talked to you.

Mention that you’re following up with the conversation you had before when you follow-up.

This helps them make the assumption that they gave you their contact information then. It’s also an easy ice breaker.

In the end, real estate has one thing in common with most other industries: it’s about building relationships.

Getting better leads helps you build relationships faster. It’ll also help you tame the cold outreach dragon and start building a network that will do work for you in the long run.

How do you prepare for cold outreach?

Check out these information gathering tools.

Then leave a comment and let us know how you get quality real estate leads!

 

How to: Skip Tracing
Aug
20

What is Skip Tracing and How You Can Use It

Skip tracing seems like pretty serious business, right?

The term sounds technical. And you may have heard it tossed around by bounty hunters or private investigators on TV.

However, skip tracing is useful for more than hunting down fugitives. Skip tracing can be handy for harmless things like finding a friend from high school that you’ve lost contact with. Or doing a little skip tracing yourself can save you money if you need to hire a private investigator or processing service for something more serious like a missing person search.

In any case, skip tracing may be useful for you. Or you may need to hire somebody to do it for you. We’ll cover the basics here to help you decide.

What is Skip Tracing?

First, a basic definition: “skip trace” is the process of using the information you have about somebody to discover their current location.

The name “skip tracing” is derived from the term, “skip town.” Someone who has dropped off the grid is said to have “skipped town.”

What you’ve seen on TV regarding bounty hunters and private investigators is partially correct. Bounty hunters and private investigators perform skip traces to find people. However, just because you don’t know where a person is, doesn’t mean they’re trying to hide from you.

Sometimes people just move and neglect to tell everyone they were moving. Maybe they’re doing some extended travel. Either way, there are a lot of reasons that people who aren’t bounty hunters or private investigators might want to do a skip trace.

Here are some examples of other professionals who have use for skip tracing:

  • Genealogists.
  • Real estate agencies.
  • Marketing departments and agencies.
  • Missing children organizations.
  • Insurance fraud investigators.
  • Repossession companies.
  • School alumni reunion organizers.
  • Employment and tenant verification services.

There are others. But you see how skip tracing is useful in a broad range of professional fields.

Since it’s possible (maybe even probable) that skip tracing is useful for you, here’s what you need to know before you do it:

Is Skip Tracing Legal?

Skip tracing is legal in the U.S.

As long as you’re not breaking laws in order to get information (for example: accessing private records illegally or using violence to get information from somebody), there’s no law against using what you know to find out where someone is.

However, there may be laws in your state or related to your business that govern how you can use your knowledge of a person’s whereabouts. For example, if you’re in the debt collection industry, it’s illegal to mislead or lie about your intentions when contacting debtors. So it’s legal for debt collectors to find people. But you have to tell them truthfully why you’re contacting them, if you do.

Check your local laws and business specific regulations to make sure that you don’t step over the line once you’ve discovered where someone is.

Now, let’s get into the meat and potatoes of skip tracing.

How to Skip Trace Someone

Skip tracing is more of a process than a one-off activity. There are several steps. However, the process fairly straightforward.

Here’s how it works:

Build a profile

The first step is to collect all the information that you have about the person you’re searching for. This is all the data you can currently verify.

Consider personal information:

  • Names (first, middle, and last), aliases, and nicknames.
  • Date of birth.
  • Email addresses.
  • Physical addresses.
  • Land line and cell phone numbers.
  • Social security number.

Also look for historical information:

  • Previous physical addresses.
  • High school attended.
  • College or university attended.
  • Previous employers and professions.
  • Military service.

And gather associative information:

  • Names and addresses of relatives.
  • Ex-spouses and significant others.
  • Friends, colleagues, and other associates.
  • Business associations or affiliations.

Then, take into account any assumed information you may have. The person may have mentioned something about a place they intended to go in your last conversation. A friend of theirs might have said something offhand about a new address or job.

Assumed information can’t be verified. But it can be useful for narrowing your search later on. At the very least, it gives you somewhere to start.

This is by no means an exhaustive list. But you get the idea: collect all the information you can. The more information you have, the easier the entire process will be.

Make sure the person is alive

This might be a bit dark, but one reason people fall out of contact is because they’re deceased.

So the first step is to ensure that you’re searching for a live person. To do this, you need to check death records. Fortunately there’s a tool that checks death records.

Before skip tracing someone, make sure they're alive!

There are free people search tools. However, free searches don’t check death records. So it’s unlikely that you’ll find this information with a free search tool unless information from the death certificate is published somewhere independently.

Premium records searches usually check death records. However, these aren’t free.

Single premium public records searches are affordable. You can usually get one search done for a few dollars.

If you’re doing a lot of premium member searches, purchasing a subscription to a premium public records search service can save you money.

Once you’ve got this out of the way, move on to the next step.

Check standard phone directories

The most basic information sources are the yellow and white pages. Searching these directories is free.

Phone directory searches are the first place to start skip tracing.

This search may not turn up any direct matches. Most cell phone numbers aren’t listed in the yellow and white pages. And people are more and more going without any landline at all. So free reverse phone lookups can be spotty.

However, you may get lucky and find something. Or you could tun up a relative or roommate. This is good information when you’re trying to find someone.

Next up: the internet.

Do a Standard Internet Search

This method can be ineffective if you have very limited information. If you’ve only got a phone number or an email address, search engines may not find much.

But, an internet search can turn up some legitimate results if you’ve built a good profile to work from. With a few pieces of information, you can start connecting the dots and get a hit. If you do find someone, cross reference your findings with as many pieces of information as possible. You want to verify that you’ve found the right person.

Also, use the advanced search function to narrow your criteria. Most search engines offer advanced search functionality.

Use the advanced search for skip tracing.

However, if you come away from Google empty handed, you’ll have to forge ahead to the next step.

Search Social Networks

The first thing to know about searching social media is that you’ll usually need an account to get meaningful results. You’ll get extremely limited information if you search without being logged into a valid account.

Social network searches can be very effective if you have the right information. Since social media accounts require an email address, you’ll usually get a good match if you have an email address to search with.

Use social media searches for skip tracing.

Also, people are usually friends on social media with their actual family and friends. If you already have a list of associated contacts, you can use this to verify that you’ve found the right person on social networks based on the contacts associated with their profile.

Also check the birthday on any social media profiles you find. If it’s not publicly displayed, look for happy birthday messages posted by their friends. The more pieces of information on their social media profile that match what you already know, the more likely it is that you’ve got a positive match.

Facebook and Instagram are by far your biggest information pools. But old networks like MySpace can also be good places to search. A person may have an old MySpace account that they forgot to make private or remove information from.

If you find someone on social media, this will often give you enough information to find them. It’s very common for people to post updates about their whereabouts on social networks.

But, if the person is actively trying to avoid being found, they may intentionally keep sensitive information off the web.

However, if social media doesn’t pan out for you, it’s not the end of the road.

Search professional networks

People have more interest in being found on professional networks. There’s a perception that there are fewer people snooping around on professional networks. This means that sometimes people are a bit looser with their information on social media networks like LinkedIn.

LinkedIn is a great network to check when you're skip tracing people.

The rules for professional networks are essentially the same as social networks:

  • You’ll need an account to find any good information.
  • An email address is your best search criteria.
  • Check their connections and birthday to verify you’ve found the right person.

If you’ve still found nothing at this point, there’re still a few more options.

Search other online resources

There a few more repositories of information that you can access online for free.

Check blogging sites like WordPress. There’s no universal search engine for blogs. But if you check the most popular blogging sites, you’ll cover a vast majority of that ground.

WordPress is a great place to check for blogs related to the person you're skip tracing.

If you know where the person went to high school or college, check their school alumni and reunion websites. This can turn up location information, as people often talk about where their traveling from for a reunion or what they’re up to now.

At this point, if you’re still coming up zeroes, it may be time to throw a few dollars into your search.

Do a Skip Tracing Search

There are skip trace searches that are often very effective.

However, skip tracing searches usually costs a few dollars. And you’ll usually need some sort of business account to use these services. But you can purchase as many searches as you need.

Skip trace searches can often find people very effectively.

If you’ve got a ton of people to find, say you’re cleaning up a business or consumer list, you can do a batch append. Batch append won’t complete your skip trace.

But it’ll help build more complete profiles for skip tracing.

Use batch append services to verify email addresses in bulk.

If you do a lot of skip tracing, a subscription to a people finding service may be the most cost effective option for you.

Anyway, if all else fails, you may need to hire a professional to find someone for you. If a person can’t be found using online resources, it may be necessary to contact someone who knows them and use investigative prowess to get information. This sort of work is best left to people who do it for a living.

Hire a private investigator if your skip tracing efforts are unsuccessful.

So that’s skip tracing. Depending on your needs, a DIY online skip trace may work for you.

If you’re struggling, check out our people finder to find out if a free people search will find who you’re looking for.

Feel free to leave a comment and let us know if you’ve successfully skip traced anyone. If you have, what methods worked for you?

 

How To Guide: Reverse Address Lookup
Aug
13

How to Do a Free Reverse Address Lookup (and What to Do if It Doesn’t Work)

Reverse address lookup is a super useful tool for most businesses.

Having an address for a lead or business contact opens up a lot of possibilities for marketing and follow up conversations.

If you have addresses for your entire customer base, you can do even more advanced analytics and make your advertising more targeted.

So, knowing how to do a reverse address lookup is a good skill to have in your pocket. We’ll show you how to do it in this post.

But, before we get into the meat of doing reverse address lookups, let’s cover the basics.

What is Reverse Address Lookup?

Reverse address lookup is simply using a street address to find out the name and phone number of the person that lives or works there, or who owns the property at that address.

Doing a reverse address lookup will get different results based on what sort of address you’re reversing.

Reverse IP address lookup is available, but it’s a different service. We’ll focus on physical addresses here…

How Accurate is Reverse Address Lookup?

Reverse address lookups are generally more accurate for single family residences or detached houses. If the address is a large apartment building or an office building with a lot of offices, the information can be spotty.

The trouble with apartments and office buildings is that people often leave out part of the address when they fill out official documents or public records.

This information can include:

  • The apartment number.
  • A fraction if there are two apartments in the same unit.
  • The office number or letter.

People sometimes do this out of convenience or because they don’t want to be found. Either way, these incomplete addresses make their way into marketing company databases or get used in organizational algorithms.

Whether you’re purchasing address lists, gathering them from customer registrations, scraping them from the internet, or using some other method of address collection, it’s critical that you verify the addresses are valid.

Even if you paid for the addresses, that doesn’t mean they’re correct or current.

You don’t want to waste time trying to find the name, phone number, or email address associated with a physical address that’s invalid. The most accurate and free way to validate addresses is to use the USPS Zip Code Lookup.

USPS Zip Code lookup helps you verify addresses before you search for them.

You can only lookup one address at a time using the USPS website. But it’s effective and it’s free. If you want bulk address validation, you may have to pay a bit for it.  

Once you know that an address is valid, you can do a reverse address lookup to find more information about that address.

How to Do a Reverse Address Lookup

How you go about doing a reverse address lookup comes down to how much time and money you’re willing to invest in finding address information.

While it’s possible to do a successful reverse address lookup for free, it could take you a significant chunk of time.

So reversing addresses yourself may not be a viable option if you’ve got a lot of addresses to lookup.

But if a free reverse address lookup makes sense for you, here’s how to do it:

Check Search Engines

The first place to look is search engines. Simply type the address into Google, Bing, Yahoo! or any other search engine. This won’t reliably turn up the information you need, but you might get lucky.

Go to Google first in your reverse address lookup

For private residences, the success rate using this method is rather low. But an internet search works quite well if the address belongs to a business. Businesses publicize their addresses so people can find them.

Reverse address lookup business results

If the address appears to be a business, double check to verify the right business is listed. Sometimes, the first results aren’t the actual business at that address, as you can see in the image below.

Sometimes the internet search results for a business reverse address lookup are incorrect.

Also, the information you find may be outdated or inaccurate. Be careful using information you find this way.

Search social networking sites

A standard internet search sometimes turns up information from social networks. But the best way to search the massive repository of information on social networks is by using the search function in the social networking apps themselves.

Check Facebook and other social networks in your reverse address search.

If someone has their address openly displayed on their Facebook or LinkedIn page, it should turn up when you search for that address.

Also check the less popular networking sites like MySpace. Although MySpace is mostly a ghost town now, there may be some address information left on an abandoned MySpace page.

Searching review sites like Yelp and Google reviews is a good way to find out if the address your reversing belongs to a business. Most businesses have their address listed on these pages so they can get reviews.

Remember, that just like information from search engines, anything you find on social networks may be old or incorrect information. Be cautious with this data as well.

Use a free online address lookup

Free online address lookup tools tend to be more reliable than internet searches in terms of finding some information. However, free online address lookups can’t guarantee the accuracy of the information they find.

Free address search tools rely mostly on information from the white pages and yellow pages. This information is publicly available. Most of it is used by police departments or published in libraries. That’s why information from these sources isn’t reliably found using a simple Google search.

Use a free reverse address lookup tool if you haven't found anything on the web.

 

Note: the white pages and yellow pages are public information for free use. Never pay for an online address search that relies only on these sources.

You’re less likely to come away from a free address lookup empty handed. But it’s probably unwise to hire a process service or pay to have something delivered to an address you found using a free address lookup tool.

Use a premium records search

If the free reverse address lookup methods don’t work for you, it may be time to invest a few dollars into your search.

A premium records search scours unpublished records like court proceeding records and marriage applications for information. All this information is publicly available but usually doesn’t show up in an internet search or free reverse address lookup.

Premium records searches are a good way to find names, phone numbers, email addresses, and aliases connected with an address. Premium records searches are also relatively inexpensive. But the information may not be 100% accurate.

You can also do bulk premium records searches, also called batch appends, if you have a list of addresses to check.

Reverse address lookup batch append.

You can simply upload a TXT, CSV, or Excel file with the addresses you need information for. Good services allow you to choose the information you need to gather.

Reverse address batch append information options.

It’s not entirely free. But a premium records search is a good compromise if you need to find decent information without investing a lot of time and money. Batch append services are usually reliable enough for businesses to use with purchased lists of leads or for completing customer profiles.

Note: some companies offer inexpensive non-recurring people search memberships. However, be wary of any people search company that wants you to sign up for a monthly subscription without knowing if they actually found the information you’re looking for.

A good reverse address lookup provider also won’t charge you if they don’t find any information.

Hire a professional

This is the best option if you:

  1. Need the most accurate information possible.
  2. Are willing to pay for it.

Hiring a private investigator is best when you need well-verified information. It’s also the most expensive and takes the longest.

To find information, a private investigator will usually do what’s called a utility search or a utility billing contact information search. The best way to get information about an address is to find out who pays the utility bills at that address.

This might point to a landlord. However, private investigators can often get tenant information with a bit more investigative work.

Finding information this way is usually very reliable. But beware of any private investigator who doesn’t offer at least a partial refund if they fail to find information for you.

All the same principles apply to doing a reverse address lookup for a PO box or a private or personal mailbox (PMB, like a UPS store box). You can try to find the information inexpensively or for free. But if you absolutely need verified information about the real address, it’s best to pay for an assisted search.

And one last thing…

Is a Reverse Address Lookup Legal?

In short, yes, using an address to find information is legal.

However, there may be protections for the way you use that information, depending on your business.

Protections provided by the government are fairly minimal in the United States. But there may be limitations or restrictions for using personal information in the terms of service for some businesses, such as Amazon sellers.

It may be perfectly legal to get information using a reverse address lookup. But check to be sure that you’re not breaking any rules when you use the information you find.

So, that’s it. If you’re trying to find information based on an address, these are your options.

The reverse address lookup method you use depends on how vital it is that you get accurate information. Searching the web or playing with free online address lookup tools can be entertaining. And a premium records search is accurate enough for many commercial business uses.

When you really need dependable information, though, you’ll probably have to invest in some professional services.

Leave a comment and let us know how you find address information, or check out our people finding tools if you need to do a reverse address lookup now.