Articles, how-to guides, and other information on cleaning and obtaining customer data for your business in the Marketing and/or Information industry.

How to Minimize Chargebacks with Good Customer Data
Mar
22

How Good Customer Data Can Help You Minimize Chargeback Fees

If your business sells goods or services, you might have faced chargeback fees. Chargeback fees are a way to protect the consumer and make sure businesses operate with integrity.  When customers are dissatisfied with goods or services, they can request their money back from either you or their bank or card company. If the customer […]

How to Find Someone’s Email Address with Just a Name: 5 Tricks and Tools
Feb
22

How to Find Someone’s Email Address with Just a Name: 5 Tricks and Tools

If you need to find someone’s email address and all you have is a name, there are a few free options you can try. If those don’t work, you may need to resort to paid options. We’ll list them for you here. Keep in mind, though, that the tools you need depend on the information […]

measuring CRM Performance
Feb
15

Measuring CRM Performance: 7 Reasons Why Your CRM Isn’t Performing Like It Should

Customer Relationship Management (CRM) tools are wonderful. They optimize systems and help scale businesses. But when measuring CRM performance, it’s important to remember that at the end of the day, CRM is just a tool. You have to know how to use the tool in order to get the results you desire. If a carpenter […]

A VoIP Number
Jan
25

What is a VoIP Number: Everything You Need to Know

Voice over Internet Protocol (VoIP) numbers are becoming increasingly popular. Although common, you might find yourself asking What is a VoIP number?  A VoIP number is a virtual phone number. VoIP calls take place through an internet connection rather than a phone line. You’ve more than likely used one yourself without knowing it.  Businesses are […]

How-To Guide: How to Check if a Phone Number is Active
Jan
11

How to Check if a Phone Number is Active

If your business relies on customer phone numbers, you want to make sure you only enter phone numbers that are active into your database. That way you don’t waste time and money reaching out to inactive numbers.  Don’t be naive and think that your customers surely wouldn’t provide you with an invalid or disconnected phone […]

How to Do a USPS Valid Address Check via Searchbug.com
Dec
28

How to Do a USPS Valid Address Check

Conducting a United States Postal Service (USPS) valid address check protects your customer data. Accurate customer data ensures that your customers and leads receive your mailers and products. You benefit from accurate customer data as well by saving yourself time and money by avoiding undeliverable mail and chargebacks (we’ll go into detail on this later). […]

Data Cleansing: The Importance of CRM Data Integrity
Nov
30

Data Cleansing: The Importance of CRM Data Integrity

If you’re a business owner, you probably spend a lot of time collecting customer data. Customer data is important for marketing, communication, and improving the customer experience. But it only works if it’s accurate. That’s why it’s important to maintain CRM data integrity. Whether your business is online or brick and mortar, you know the […]