Incomplete or incorrect contact information is one of the biggest time and money wasters for businesses. If a lead is missing a phone number, a salesperson might spend 30 minutes or more trying to find a phone number free on the internet. That’s paid time that could be spent talking to customers, closing sales. And, […]
Articles, how-to guides, and other information on cleaning and obtaining customer data for your business in the Marketing and/or Information industry.
Do you need to identify phone numbers right now? Find out if a number is a cell or landline here. Flip through your contact lists. Do you know if the phone number for each record is a cell or landline telephone number? If you haven’t validated the phone numbers, it’s impossible to compare a landline […]
Looking for our phone validator tool? Check phone numbers here. No matter how you get leads, you’re most likely losing leads to invalid numbers, disconnected numbers, and phone numbers on the Do Not Call list. Some customers intentionally give invalid phone numbers because they want your lead magnet, but don’t want marketing calls. Others will […]
If you have an app, you need phone numbers. If you’re not using phone numbers in your app, you need to start. Phone numbers can simplify your app and make life easier for your users. And, that’s in addition to increasing security. Some companies, like the Affirm lending company, use phone numbers instead of usernames […]
If you collect email addresses through your lead generation funnel, you’re familiar with how many people submit fake email addresses, especially if you offer a quality lead magnet. The fake email address epidemic wastes a lot of time and money. Sending lead magnets to non-existent inboxes or toxic email addresses and giving unusable leads to […]
If data decay sounds big and scary, that’s because it is. The reality is that no data remains correct forever. And, some data degrades faster than others. Furthermore, personal data is some of the most unstable data out there. On average, Americans move 11.7 times in their lifetime. Over 37 million phone numbers are reassigned […]
Look, your lead generation has a problem: getting enough information to qualify and contact leads. Here’s what’s happening: You get leads through your lead gen efforts. You and your sales team reach out to the new leads. And, half of those leads are no good because the contact information is incorrect. Your lead database is […]