Articles, how-to guides, and other information on cleaning and obtaining customer data for your business in the Marketing and/or Information industry.

What is Data Decay, and How Much Does it Cost Your Business? via Searchbug.com
Nov
12

What is Data Decay, and How Much Does it Cost Your Business?

If data decay sounds big and scary, that’s because it is. The reality is that no data remains correct forever. And, some data degrades faster than others. Furthermore, personal data is some of the most unstable data out there. On average, Americans move 11.7 times in their lifetime. Over 37 million phone numbers are reassigned […]

How to Get More Qualified Leads
Oct
28

Lead Generation: How to Get More Qualified Leads

Look, your lead generation has a problem: getting enough information to qualify and contact leads. Here’s what’s happening: You get leads through your lead gen efforts. You and your sales team reach out to the new leads. And, half of those leads are no good because the contact information is incorrect. Your lead database is […]

What is a CPN Number and How to Spot CPN Numbers
Oct
09

What is a CPN Number, and How to Spot CPN Numbers

A CPN (Credit Privacy Number or Credit Protection Number) is typically marketed as a fix for bad credit or as a way to keep your social security number private. On the surface, this seems like a good idea. And, it sounds believable. The Social Security Administration can issue social security numbers on demand. So, why […]

Protect Yourself from Email Spoofing - Searchbug
Sep
25

How to Protect Yourself from Email Spoofing

Email spoofing is a cornerstone of spam, malware, and worm attacks. These attacks on personal email addresses are bad enough. But, an email cyber attack can be devastating if it breaches a business email database. So, understanding email spoofing and knowing how to stop spoofed emails are critical for protecting your customer information and business […]

3 CRM Data Cleansing Best Practices that Make Your CRM Data More Profitable via Searchbug.com
Sep
11

3 CRM Data Cleansing Best Practices that Make Your CRM Data More Profitable

Here’s a pair of related facts that make CRM data cleansing look like a great idea: Your CRM data is your most valuable data About 30% of your CRM data goes bad each year. In fact, 10-25% of CRM databases have errors caused by customer data decay. CRM data errors cause inefficiency in your business, […]

How to Find Out Who Owns a VOIP Phone Number via Searchbug.com
Aug
21

VOIP Lookup: How to Find Out Who Owns a VOIP Phone Number

Being able to find out if a number is a VOIP number, and do a VOIP lookup is super useful, these days.  VOIP numbers are incredibly common. Making calls over the internet is easy. And, since internet connections have become so ubiquitous, calling with a VOIP number uses the existing infrastructure. No additional steps needed. […]

Data Profiling What is it, Steps, and Tools - Searchbug
Aug
14

Data Profiling: What is it, Steps, and Tools

So, you’ve collected a veritable treasure chest of shiny new data. And, now you need to use it. You may be tempted to just dump your new information into your system and start grinding. However, there’s a critical step between data collection and utilization: Data profiling. Data profiling is the process of checking your information, […]