Incomplete or incorrect contact information is one of the biggest time and money wasters for businesses. If a lead is missing a phone number, a salesperson might spend 30 minutes or more trying to find a phone number free on the internet. That’s paid time that could be spent talking to customers, closing sales. And, […]
Articles, how-to guides, and other information on cleaning your database and obtaining customer data for your business in the Law Firm / Attorney industry.
Do you need to identify phone numbers right now? Find out if a number is a cell or landline here. Flip through your contact lists. Do you know if the phone number for each record is a cell or landline telephone number? If you haven’t validated the phone numbers, it’s impossible to compare a landline […]
If you collect email addresses through your lead generation funnel, you’re familiar with how many people submit fake email addresses, especially if you offer a quality lead magnet. The fake email address epidemic wastes a lot of time and money. Sending lead magnets to non-existent inboxes or toxic email addresses and giving unusable leads to […]
If data decay sounds big and scary, that’s because it is. The reality is that no data remains correct forever. And, some data degrades faster than others. Furthermore, personal data is some of the most unstable data out there. On average, Americans move 11.7 times in their lifetime. Over 37 million phone numbers are reassigned […]
A CPN (Credit Privacy Number or Credit Protection Number) is typically marketed as a fix for bad credit or as a way to keep your social security number private. On the surface, this seems like a good idea. And, it sounds believable. The Social Security Administration can issue social security numbers on demand. So, why […]
Email spoofing is a cornerstone of spam, malware, and worm attacks. These attacks on personal email addresses are bad enough. But, an email cyber attack can be devastating if it breaches a business email database. So, understanding email spoofing and knowing how to stop spoofed emails are critical for protecting your customer information and business […]
Here’s a pair of related facts that make CRM data cleansing look like a great idea: Your CRM data is your most valuable data About 30% of your CRM data goes bad each year. In fact, 10-25% of CRM databases have errors caused by customer data decay. CRM data errors cause inefficiency in your business, […]