Text messaging has become a staple of business communication. It’s personable and people view texts far more than they read emails, especially marketing emails. So mass texting makes sense for companies that conduct large-scale communications and deal with large volumes of phone numbers. But mass texting requires a list of phone numbers. Before you mass […]
Articles, how-to guides, and other information on cleaning your database and obtaining customer data for your business in the Health/Medical industry.
Text messaging is an important channel for customer engagement these days. People actually prefer to receive a text in certain situations. Not only that, but people read their text messages more reliably than they read emails. But there are a lot of reasons beyond getting killer open rates as to why the readability of text […]
If you work with email lists, you know that keeping your email addresses current is a bit of a nightmare. This is especially true if you purchase email lists. Beyond keeping emails current, you need to avoid spam traps, invalid and catch-all email addresses, and abuse emails. Otherwise you could run into email deliverability issues […]
If you’ve been using the Searchbug online batch service, things are about to get better for you. If you’re new to the service, welcome! You’re getting here at just the right time. We’ve worked hard to develop new improvements to the service. Now they’re here! Here’s what’s new and what’s been improved. New: Premium Append […]
Your data affects all aspects of your business, from marketing to product management. And bad data makes business rough. The day-to-day decision making and management of your organization suffers if you have incorrect, misleading, or poorly formatted data in your databases, This means inefficient operation. And it negatively impacts your bottom line. But, bad data […]
If you’re not using SMS as part of your customer engagement, you should be. If you are using SMS, you should be using a phone validator on all the phone numbers you collect. Here’s a little info to show you why. When it comes to marketing messaging, actually reaching your customers is huge. Getting a […]
Slow page load times are a bigger problem than many people realize. Run a quick website speed test on your homepage. How’s it look? Four seconds? Maybe five? That might seem reasonable. But people hate waiting. So it makes sense that longer page load times hurt your sales numbers. Here’s why: 47% of consumers expect a web […]