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Articles, how-to guides, and other information on cleaning your database and obtaining customer data for your business in the Financial Services industry.
Your data affects all aspects of your business, from marketing to product management. And bad data makes business rough. The day-to-day decision making and management of your organization suffers if you have incorrect, misleading, or poorly formatted data in your databases, This means inefficient operation. And it negatively impacts your bottom line. But, bad data […]
If you’re not using SMS as part of your customer engagement, you should be. If you are using SMS, you should be using a phone validator on all the phone numbers you collect. Here’s a little info to show you why. When it comes to marketing messaging, actually reaching your customers is huge. Getting a […]
Slow page load times are a bigger problem than many people realize. Run a quick website speed test on your homepage. How’s it look? Four seconds? Maybe five? That might seem reasonable. But people hate waiting. So it makes sense that longer page load times hurt your sales numbers. Here’s why: 47% of consumers expect a web […]
Website optimization is largely a matter of creating a website that meets the user’s needs in the simplest way possible. Here’s a known truth of human behavior: when people have more options, they make fewer decisions. Analysis paralysis and decision fatigue are real. A key aspect of website optimization is simplifying your checkout process. Over […]
Social media marketing is almost a must these days. The accessible audiences are huge. The opportunities to give value are plentiful. And you can benefit from social media without paying for it. There’s just no reason not to use social media marketing. However, many businesses try social media marketing, only to be disappointed by the […]
Account based marketing, or ABM, is a smart marketing tactic that enables your company and sales teams to address customer-specific barriers to buying and provide a better overall customer experience. The backbone of ABM is detailed company profiles. You can’t treat every enterprise-level customer as a market of one if you don’t know all about […]