This is a follow up post to my blog about Know Your Data Broker where I talked about Tamara Thompson’s blog.
I conducted some simple research to show the differences between what’s available online regarding the various reverse phone lookup searches and will show three very different examples to include what bad web sites do to trick consumers and what a good web site should do to show they are trustworthy.
As usual, I will also include what SearchBug does and what makes us different (and better) and why SearchBug customers appreciate everything we do.
First test subject was found via a Google Advertisement. This company pays for traffic and has to use tricks to get customers. When I visited cellphonenumberlookups123 [dot] com it looks professional enough but has an annoying gentlemen telling me it’s a “premier” service. I’m sorry, he is annoying.
At first glance I want to see the contact us page. I expect to see a phone number, fax number and address for a legitimate company that wants me to enter payment information online. How can I trust a company that won’t even provide a mailing address or phone number.
The image below is a screen shot of the contact page I found on their web site. As you can see, no phone number or address anywhere. But they do say, that you can reach them via phone for help, however to get the phone number, I had to engage in a live chat session during business hours.
During my chat session I asked why the phone or address was not available on the web site. I was not provided with that answer. I was however given a phone number for customer service but was encourage to email them. No way to tell if I was dealing with someone at the company or if it was outsourced to a third party.
Now on to my test searches. I purposefully used an invalid phone number to see what web sites would tell me. Would they tell me it was invalid or offer any information, or just try to take my money?
Upon entering my fake phone number 555-234-5678 this web site shows a “processing” screen which took almost 20 seconds (a big waste of time for nothing, other than to make customers think they are really trying to find stuff). Remember, this is the age of computers, we can tell if the number is valid or invalid in split seconds. Here is the first of 4 screens I had to endure to get to the end.
information for the bogus number I entered.
I can get the information I want for just $1.00
the fine print is really scary.
you get a 7 day trial to some type of service
and after 7 days you’ll be billed
$18.95 per month until you cancel.
|ABOUT THE AUTHOR: Noah Wieder is CEO of SearchBug, Inc. and the founder of Best People Search. SearchBug.com offers a Free People Finder and Company Search as well as Data Scrubbing Services. Bestpeoplesearch.com is a private investigator portal and Information Retrieval Services web site where investigators offer searches to businesses and individuals with specific search needs.