Improve Your Holiday Marketing with Data Validation
Data validation is important as it ensures that the data you collect is accurate, qualitative, and healthy. However, it might be especially important at the end of the year. The holiday season brings a flood of shoppers and customers looking for holiday specials and deals.
If you want to encourage repeat customers to continue to choose you over the competition, use data validation to effectively communicate with your existing customers. If you want to make the most out of the large volumes of customer data the holidays bring, use data validation to convert one-time customers into regular customers.
Phone Validator and SMS Delivery
A phone validator lets you know if phone numbers are active or disconnected. If you do any kind of marketing via phone, knowing which numbers in your database aren’t active anymore can save you a lot of time and money.
You can also get location information from a phone validator. This can help you make more strategic, more successful telephone marketing calls. With a location, you can make calls that are geographically relevant. And with a time zone, you can make your calls when customers are more likely to answer and avoid calling during times when they aren’t.
And, a phone validator improves SMS delivery. Knowing which numbers in your database are cell phone numbers and which are landlines prevents you from wasting time and money sending SMS messages to numbers that won’t receive them.
With a 98% open rate, SMS messaging is an effective way to get your message to your customers. Optimize your SMS messaging campaigns by validating your data before using it this holiday season.
Another successful marketing medium is email. There is no doubt that you have a lot of competition in your customers’ inboxes. But you have zero chance of catching your audience’s attention if your emails don’t even get to the inbox.
The more fake, incomplete, incorrect email addresses you send to, the more time and money you waste, but you also hurt your sending reputation. The worse your sending reputation, the less likely your emails will land in your customers’ inboxes.
When you send emails to invalid addresses, they “bounce” back to you, the sender. Too many bounces makes you look spammy. This is because most senders with high bounce rates are bots, frauds, and other spammers who don’t validate email data.
Don’t let that be you.
Use a bulk email verifier to minimize email bounces and improve deliverability. The more customers who see your email, the more opportunities you have to convert them into sales.
Data append allows you to complete and correct your customer data. Finding names, addresses, phone numbers, and email addresses opens up a variety of marketing avenues. Just upload your list, identify the data fields you need, and download your results.
It is a good idea to append your list at least a couple of times a year, but it’s most important to do so right before you intend to use the data. That way you know you are working with the most accurate, up-to-date information. And if you plan to send out any holiday marketing campaigns, this is a good time to check your data.
To make the most out of the holiday season first-party data, integrate a contact data API. Control what fields should be used, and prepare yourself to convert one-time customers to repeat customers throughout the new year.
Holiday Season First-Party Data Validation
First-party data is data provided directly from the customer. This is very valuable data because you know that these customers have come to you willingly. Either they sign up for your lead magnet, purchase a product or service, visit your website, or follow you on social media.
This makes first-party data reliable because these customers want to do business with you, so they need to provide accurate information to receive your goods and services. There is an influx of first-party data provided during the holiday season because many people holiday shop and look for holiday specials and deals.
How to Use Holiday Season Customer Data
Data validation allows you to make better decisions, create better strategies, and improve your marketing. Reducing losses and improving systems increases efficiency and profitability.
Holiday season customer data is particularly valuable because of its high volume, first-party accuracy, and conversion potential. The holiday season is a great opportunity to generate useful customer data to use throughout the upcoming year. But it’s also a great time to encourage existing customers to do business with you again. Here are some strategies you can use to optimize your data this holiday season:
1. Personalize Campaigns
The more accurate your customer data is, the more you can customize your marketing campaigns. This looks great for your reputation and shows your customers that you care enough to make sure you have their information correct.
2. Show Customer Appreciation
What better way to create a repeat customer than to send an appreciation message. Better yet, send out coupons, discounts, or special offers. However, this only works with data validation to ensure that you have the right contact information for your customers.
3. Segment Email and SMS Funnels
What do your customers need? Why are they doing business with you? Would they be interested in receiving updates from you? These are questions you might want to ask your customers on a brief survey. This can provide you with insights that allow you to segment and personalize the types of messages your email and SMS recipients receive.
The better you know your customers, the more efficiently you can move them through your funnel or create a repeat customer. But it also prevents you from annoying your customers with irrelevant messages. And it helps you save time and money. Knowing your customers means knowing that every campaign you roll out is purposeful.
Data validation is especially important during the holiday season. This is when customers are actively looking for products and services, so you want to bring your existing customers back to you. However, it is also a great time to take advantage of the influx of new customers who might otherwise not seek you out as they shop for other people.
If you want to increase your profits this holiday season and set yourself up with a long list of new customers to optimize next year, you’ll want to conduct data validation. Otherwise, what good is it?
With phone validation, email verification, and data append, you never have to worry about outdated, useless data. Try it today!