Data Challenges that Threaten Customer Communication and Engagement
Industry: Marketing / Information
When a business creates their own customer communication and engagement program, they are willing to tolerate some hiccups.But when a business outsources their customer communication and engagement to your company, they expect perfection.
Customer communication and engagement service providers need tools that enable them to collect and validate customer contact data, and also systematize the data validation process.
Companies that provide customer engagement and communication tools must be able to integrate that data validation into the software so that the customer organically gets validated data, without disrupting the user experience.
The best ways to meet these requirements are with bulk data validation tools and data
integration with APIs.