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How Does Google Work

It seems that everyone I know uses Google to search the internet for things they are looking for. While its said that Google gets 65% – 70% of the share of searches in the U.S., however, for many publishers, Google’s share of incoming search traffic is much higher. That’s certainly the case with major news sites like Reuters, Mashable, Dallas Morning News, and others.

There have been many updates to the Google search algorithm in order for them to accomplish their spoken mission which is to return relevant websites related to the search term entered into the query.   Google has updated their algorithm dozens if not hundreds of times to make what they think are the best results available.

They have introduced updates called Panda, Penguin, and now Hummingbird to name a few. Each with their own updates within the framework of their own design. The latest update on October 4, 2013 was aimed at sites that had links pointed to them from less than authoritative sites.  If you did a search on Google today and compared the results with those from this past summer you would see drastically different listings.  This was by design meant to return pages with more authority and relevancy.  While it’s still not perfect, I think they missed the boat for several reasons of which I’ll go through during another post.

In the mean time, I’ve shared an infographic below from a popular blog that I found very interesting.

How Google Works.

Infographic by the Pay Per Click Blog


Wireless, Landline, and VoIP Services: What is a Carrier?

Wireless, Landline, and VoIP Services

Not to be confused with other definitions of “carrier,” a wireless, landline, or VoIP carrier is the company that provides service to such a line for a customer’s use. In some cases, a carrier can provide both voice and data services.

Some services that these companies provide might include only landlines, and some might offer a combination of services for cell, land, and VoIP lines. You might also hear service providers referred to as “network carriers” or “wireless carriers.”

What is the Difference in Carrier Services?

  • Wireless service is considered to be used with devices such as, cell phone, handheld computers, tablets, satellite television, and internet service. The way these carriers operate is by transmitting radio signals to wireless devices. Some of the more popular companies that offer wireless service are Verizon, AT&T, and T-Mobile. Wireless carrier services have their own NANPA (North American Number Plan Administrator).
  • Landlines are not as common as they used to be; however, there are still providers offering the service. This type of phone line operates by transmitting through wires. A metal wire or more commonly used today, a fiber optic cable carry the signal. AT&T, Time Warner, and Century Link are examples of providers offering landline service.  Landline carriers also have their own NANPA (North American Number Plan Administrator).
  • VoIP stands for Voice over Internet Protocol. This type of phone service uses the internet connection when placing calls. These services are generally less expensive than other options and sometimes free, such as Skype or Google Talk. VoIP services DO NOT have their own NANPA (North American Number Plan Administrator) and are not really considered a carrier. VoIP providers typically get their numbers from other CLEC (Competitive Local Exchange Carriers) verses RBOC (Regional Bell Operating Company) since VoIP numbers can not be regional.

How Can You Determine which Carrier a Phone Number is With?

Sometimes an individual will want to find out if a friend’s number or a number they commonly dial is with their same wireless carrier. Many service providers offer free mobile-to-mobile minutes when calling within the same network so it is beneficial to check the carrier of a phone number. This could potentially save a person a hefty phone bill at the end of the month. SearchBug offers individuals a free way identify the carrier for up to 5 numbers daily and have professional batch and API service for those needing to clean hundreds or millions of numbers daily.

Businesses gather and sometimes purchase lists of phone numbers for potential marketing purposes. It is important for them to determine if they are calling a landline or a cell phone. It is currently illegal for a company to solicit business with you via your cell phone number unless they have your explicit consent. Such as the exception is if you have inquired or have on-going business with the company.

A business must determine what type of carrier and line they are calling. SearchBug offers a feature whereby you can determine the line type and carrier for up to 120,000 numbers at a time for a very low cost. The results from SearchBug include phone type (landline, cell, or VoIP), an Operating Company Number (OCN) or also known as the Carrier ID, the original carrier’s name, and the general location of the phone number.

With these services, there is never a need to question a carrier of a phone line again. Using these services can potentially be a money saver on a monthly phone bill and also a money saver from a business perspective; considering there could be a potential law suit if a cell phone number is mistakenly dialed.