Use Twitter to Grow Your Email Marketing List

Twitter is a powerful, often neglected, tool for growing email marketing lists. In fact, by using your business’s Twitter account in strategic ways, you can reach new customers and engage your regular customers in new ways.  After all, almost half of all Twitter users follow businesses in addition to people they know and celebrities, and it would be a shame not to try to communicate with them.

Use Twitter to Grow Your Email Marketing List

First, include in your Twitter bio a direct link to the landing page where people can enter their personal information and join your marketing list. Next, resolve to tweet regularly, at least a couple times daily. You’ll lose followers if your Twitter profile is a virtual ghost town. Also, if you don’t have one already, get a Twitter app for your smartphone, as it makes tweeting throughout the day easier.

You can use tweets to guide people to any place on the web where you’ve posted content. For instance, if you’re offering a new coupon or you’ve added a new feature to your business’s website, tell your Twitter followers about it and include a link. Once they’re on your website, they might take the time to join your marketing list there. The same goes for your blog, for any new edition of your newsletter, and for your other social media pages. (A “Subscribe” button should be prominently on display at all these places.) In addition, all of your web, blog and other Internet pages should include easy-to-find “Click to Tweet” buttons, so that people who like what they’re seeing can share those pages with their own Twitter followers, and in the process provide you some free advertising!

The trick in all this is to give your followers high-quality tweets. Never spam. Instead, offer variety. Some of your tweets should be focused on your services, products and upcoming discounts, but other tweets should be about making your customers feel like they know you as a human being. To that end, adorable photos of your children, or fun photos of your employees playing basketball together after work, can make for compelling tweets. Funny quips are always appreciated, too. One trick is to write down the humorous and clever things which you or your employees happen to say during the day. Then, when you get a chance, turn those notes into tweets!

Even when your tweets are focused on matters of business, make them intriguing. Don’t just announce, for example, that you’ve written a new blog post. Rather, make that blog post sound exciting. Specify why someone should read it. Does it contain information that’s relevant to their lives? Does it offer a discount which isn’t available anywhere else? Your tweet might even include an especially provocative quote from that post.

Becoming a Twitter master takes time. So practice the art of the tweet. Obviously, each tweet is limited to 140 characters. At the same time, you must make all your tweets clear, easy to comprehend at first glimpse. That means you should avoid odd syntax, unusual abbreviations, nonstandard spellings and the like. You might take time, too, to type out a certain tweet on a word processor in different ways, and then select the version of that tweet that’s the easiest to understand, and/or the one that just seems the most appealing. And if, over time, you feel you’re just not that comfortable in the Twitterverse, assign an employee who’s especially adept at social media to do all your business’s tweeting.

Consider including promoted tweets in your advertising budget as well. These tweets will allow you to target your audience. For instance, you might choose to target college students living in the vicinity of your business. Those people will then see your tweets even if they don’t follow you, even if they’ve never heard of you! And if they’re interested in what you’re tweeting, in short order you very well may find their names on your marketing list.

Concentrate not just on promotion, but on establishing relationships with both potential customers and with your regulars. Retweet your followers’ tweets, especially praise from satisfied customers. Thank people who’ve been particularly loyal to your business over the years. Respond to comments, even negative comments, that people make about your brand. You might be surprised how often a simple, respectful follow-up can immediately turn a critic into a fan. And if you’re planning on introducing a new product or service, ask your Twitter followers their opinion on it. This will not only help spread awareness about your business, but will also demonstrate that you value what your customers think.

Why the Social Search Engine Works

Why the Social Search Engine Works

Just about everyone who has done it before can attest to how well it works. That is, sharing with others the things that you’ve found on the internet. It’s called sharing or “liking” in some places, but whichever thing it’s called by whatever group of people, the main idea that drives the concept is the fact that it’s social.

What does it mean to be social?

Being social is not limited in nature to smiling and exchanging small chit-chat at parties. That only applies to offline situations where that is the goal. But in terms of internet sharing and social situations, sharing involves anything where a person or groups of people are sharing information amongst each other that they’ve found online. That sharing can include a cool, new website that sells the latest cameras all the way to a social site where users can find out where the next campus frat party is going to be.

Social sharing is also done through search engines, which make it an unbelievably popular concept that seems to grow more each day. Search engine sharing simply means where users share search engines or search information within their circle of influence or gathering of people. This concept is especially big too with famous internet people or those individuals on the internet who may be well known. In other words, if popular person “A” recommends a site to his readers, it’s highly likely that the site will escalate in traffic from the surge of people who are going there to check out what the popular person suggests.

Social searches is also a method simply where readers are sharing amongst themselves different sites that they like, they hate, they’re offended by or ones that they want to use to make a profit. Search engine sharing can be a link, a website or a collection of either that’s shared with the users.

There are also some search sites that will take a compilation of user recommended searches and construct a database so that users can find all of the information that they need all in one tidy location. These are called search directories or web directories in some cases. But the premise that drives the idea is that most all of the information contained within the search directory is information that is derived from input from social results. However, in order for the information or results to be of any value, it has to be accurate, with the information having been verified first.

The fact that social searches work so well is generally because the users who either enter the information or those who use the information are doing so with genuine intents. Therefore, this makes the content and data ‘cleaner’ in terms of validity. If there are no other agendas attached to the information compilation, it’s more likely that the sources from which the information originated is more interested in sharing the information for the sake of sharing, rather than what they are going to get from having entered or for suggesting the data.

As the vast internet continues to grow and strengthen, the power of social searches and sharing is going to become even bigger. There are more sites being launched daily and weekly. There are also social networks that are increasing in numbers and growing quickly while attracting more users to their sites. In order for businesses and individuals to get the maximum usage from social searches, it’s a great idea to become a part of it by immersing in it and interacting with the social community. This not only establishes a trust, but it also establishes a long-term business and social relationship that’s sure to last for a long time.