Marketing Tips Archives
These blogs contain free resources and valuable information on marketing. Use our tips on how data enhancement and verification can help marketing for your business.
Sep24
The Most Important Metrics and Key Performance Indicators for Ecommerce
If you’ve dug into measuring your business at all, you know that there are a ton of metrics and key performance indicators (KPIs). There are actually too many for anyone to track and make use of all at once. Certain metrics are more valuable for some businesses than for others. The metrics that are most […]
Sep17
How to Target Your Social Media Marketing
Social media marketing is almost a must these days. The accessible audiences are huge. The opportunities to give value are plentiful. And you can benefit from social media without paying for it. There’s just no reason not to use social media marketing. However, many businesses try social media marketing, only to be disappointed by the […]
Sep10
Account Based Marketing: How to Build and Use ABM Profiles
Account based marketing, or ABM, is a smart marketing tactic that enables your company and sales teams to address customer-specific barriers to buying and provide a better overall customer experience. The backbone of ABM is detailed company profiles. You can’t treat every enterprise-level customer as a market of one if you don’t know all about […]
Aug27
How to Verify Email Addresses
You may not realize it, but you probably verify email addresses every day. Whenever you get an email address and send an email to it, you’ve verified that email address. This works just fine when we get an email address from a friend or get one from a company website. But if you purchase an […]
Apr09
How Do Use Your Customer’s Phone Numbers?
Mike owns a company that sell widgets over the telephone to consumers and small businesses. Mike’s company acquires phone numbers from public records and other marketing sources. Mike checks the numbers to make sure they are not on the do not call list. Unfortunately, he doesn’t check to see if any numbers are cell phones.
Apr01
Marketing Lists for Hotels
Marketing for hotels is more sophisticated now than in years past. Before, hotels could advertise in newspapers and magazines, especially travel-related magazines, and offer incentives to travel agents and agencies in exchange for recommendations. Nowadays, however, most hotel guests use the Internet to choose their accommodations and make their reservations. In order to reach this […]
Feb15
Use Twitter to Grow Your Email Marketing List
Twitter is a powerful, often neglected, tool for growing email marketing lists. In fact, by using your business’s Twitter account in strategic ways, you can reach new customers and engage your regular customers in new ways. After all, almost half of all Twitter users follow businesses in addition to people they know and celebrities, and […]
