Marketing Tips Archives
These blogs contain free resources and valuable information on marketing. Use our tips on how data enhancement and verification can help marketing for your business.
Mar11
What is the Importance of Data?
You’re probably dealing with more data than ever before. If you’re not convinced, look at how many tools you use that just help you manage information. Google Sheets. Excel. OpenOffice Calc. LibreOffice Calc. Lotus 1-2-3. Zoho. We could go on. The point is that you’ve got so much data to work with that we’re willing […]
Feb12
How to Send Valentine’s Day Gifts to Your Customers
There’s a man in Detroit named Joe Girard who holds the record as the “world’s greatest car salesman” in the Guinness Book of World Records. He sold Chevrolets on the showroom floor and averaged more than five cars and trucks sold every day. His sales raked in a salary of over $200,000 a year. And his […]
Dec17
How to Warm Up Cold Leads for Your Christmas Campaigns
It’s that time again. Christmas represents a boost in business for almost all industries. So you’re probably working through your Christmas campaigns right now. But, there’s a segment of your customer base that you might have ignored: old leads that have gone cold. Your database of cold leads represents a huge potential boost to the […]
Dec10
The Best Way to Send Mass Texts
Text messaging has become a staple of business communication. It’s personable and people view texts far more than they read emails, especially marketing emails. So mass texting makes sense for companies that conduct large-scale communications and deal with large volumes of phone numbers. But mass texting requires a list of phone numbers. Before you mass […]
Nov26
How to Send Text Messages Via Email
Text messaging is an important channel for customer engagement these days. People actually prefer to receive a text in certain situations. Not only that, but people read their text messages more reliably than they read emails. But there are a lot of reasons beyond getting killer open rates as to why the readability of text […]
Nov12
How to Check the Quality of Your Email Lists (and Why You Need to Do It)
If you work with email lists, you know that keeping your email addresses current is a bit of a nightmare. This is especially true if you purchase email lists. Beyond keeping emails current, you need to avoid spam traps, invalid and catch-all email addresses, and abuse emails. Otherwise you could run into email deliverability issues […]
Oct22
What Is a Phone Validator and Why You Need It
If you’re not using SMS as part of your customer engagement, you should be. If you are using SMS, you should be using a phone validator on all the phone numbers you collect. Here’s a little info to show you why. When it comes to marketing messaging, actually reaching your customers is huge. Getting a […]
