Marketing Tips Archives
These blogs contain free resources and valuable information on marketing. Use our tips on how data enhancement and verification can help marketing for your business.
Nov26
How to Send Text Messages Via Email
Text messaging is an important channel for customer engagement these days. People actually prefer to receive a text in certain situations. Not only that, but people read their text messages more reliably than they read emails. But there are a lot of reasons beyond getting killer open rates as to why the readability of text […]
Nov12
How to Check the Quality of Your Email Lists (and Why You Need to Do It)
If you work with email lists, you know that keeping your email addresses current is a bit of a nightmare. This is especially true if you purchase email lists. Beyond keeping emails current, you need to avoid spam traps, invalid and catch-all email addresses, and abuse emails. Otherwise you could run into email deliverability issues […]
Oct22
What Is a Phone Validator and Why You Need It
If you’re not using SMS as part of your customer engagement, you should be. If you are using SMS, you should be using a phone validator on all the phone numbers you collect. Here’s a little info to show you why. When it comes to marketing messaging, actually reaching your customers is huge. Getting a […]
Sep24
The Most Important Metrics and Key Performance Indicators for Ecommerce
If you’ve dug into measuring your business at all, you know that there are a ton of metrics and key performance indicators (KPIs). There are actually too many for anyone to track and make use of all at once. Certain metrics are more valuable for some businesses than for others. The metrics that are most […]
Sep17
How to Target Your Social Media Marketing
Social media marketing is almost a must these days. The accessible audiences are huge. The opportunities to give value are plentiful. And you can benefit from social media without paying for it. There’s just no reason not to use social media marketing. However, many businesses try social media marketing, only to be disappointed by the […]
Sep10
Account Based Marketing: How to Build and Use ABM Profiles
Account based marketing, or ABM, is a smart marketing tactic that enables your company and sales teams to address customer-specific barriers to buying and provide a better overall customer experience. The backbone of ABM is detailed company profiles. You can’t treat every enterprise-level customer as a market of one if you don’t know all about […]
Aug27
How to Verify Email Addresses
You may not realize it, but you probably verify email addresses every day. Whenever you get an email address and send an email to it, you’ve verified that email address. This works just fine when we get an email address from a friend or get one from a company website. But if you purchase an […]
