Marketing Tips Archives
These blogs contain free resources and valuable information on marketing. Use our tips on how data enhancement and verification can help marketing for your business.
Sep14
Verify IP Address: Everything You Need to Know about IP Addresses
You’ve almost certainly heard of the term “IP address,” but do you know what it is? Probably not because an Internet Protocol address works behind the scenes, often out of sight and out of mind. However, knowing how IP addresses work and how they can be used can help you determine who is behind which […]
Aug17
Improve SMS Marketing with Phone Number Carrier Lookup
Phone number carrier lookup is the method of finding out which company owns a phone number. Carriers own phone numbers, and customers lease them. Knowing which carriers own which numbers improves the deliverability and security of sending text messages. But why is this important? Businesses are taking advantage of bulk text messaging not only for […]
Aug03
Key Compliance Considerations when Contacting Consumers
Companies can put their business at legal and financial risk each time they act on a lead because the Telephone Consumer Protection Act (TCPA) allows consumers and law firms to bring lawsuits over even minor compliance lapses. Over the past decade, the number of TCPA lawsuits has increased tenfold. With penalties of up to $1,500 […]
May25
How to Avoid Spam Filters and Make it Into Your Customers’ Inboxes
Spam filters let good emails land in recipients’ inboxes and keep bad emails out. They’re like email police. Their job is to keep irrelevant emails, or spam, out of users’ inboxes to create a better experience and to keep them safe. Knowing how to avoid spam filters is just as much about complying with the […]
May18
How to Fix and Prevent Invalid Email Addresses
Invalid email addresses are addresses that do not receive emails. An address could be formatted incorrectly, there could be a typo, the address could no longer exist, or it could be inactive. It is important to get invalid email addresses fixed or off your list as quickly as possible. Invalid email addresses are like zombies: they’re […]
May11
Identity Resolution: Who are Your Customers and Where are They?
Identity resolution is exactly what it sounds like: assembling all the pieces of data associated with a person to create a whole picture. Think of it as a puzzle. Your targets drop pieces of data at every stage of their customer journey. When you put those pieces together into a unified picture, you are better […]
Apr13
How to Get the Most Out of Your Customer Data
Customer data management (CDM) is the process of using customer data to your advantage as a business by collecting the appropriate data, managing that data efficiently, and analyzing the data to determine how to use it effectively. A good CDM strategy can increase sales, improve customer retention, make marketing campaigns more effective, and strengthen customer […]
