Marketing Tips Archives

These blogs contain free resources and valuable information on marketing. Use our tips on how data enhancement and verification can help marketing for your business.

How to Check the Quality of Your Email Lists via Searchbug.com
Nov
12

How to Check the Quality of Your Email Lists (and Why You Need to Do It)

If you work with email lists, you know that keeping your email addresses current is a bit of a nightmare. This is especially true if you purchase email lists. Beyond keeping emails current, you need to avoid spam traps, invalid and catch-all email addresses, and abuse emails. Otherwise you could run into email deliverability issues […]

What is a Phone Validator via Searchbug.com
Oct
22

What Is a Phone Validator and Why You Need It

If you’re not using SMS as part of your customer engagement, you should be. If you are using SMS, you should be using a phone validator on all the phone numbers you collect. Here’s a little info to show you why. When it comes to marketing messaging, actually reaching your customers is huge. Getting a […]

The Most Important Key Performance Indicators via Searchbug.com
Sep
24

The Most Important Metrics and Key Performance Indicators for Ecommerce

If you’ve dug into measuring your business at all, you know that there are a ton of metrics and key performance indicators (KPIs). There are actually too many for anyone to track and make use of all at once. Certain metrics are more valuable for some businesses than for others. The metrics that are most […]

How to Target Your Social Media Marketing via Searchbug.com
Sep
17

How to Target Your Social Media Marketing

Social media marketing is almost a must these days. The accessible audiences are huge. The opportunities to give value are plentiful. And you can benefit from social media without paying for it. There’s just no reason not to use social media marketing. However, many businesses try social media marketing, only to be disappointed by the […]

How To Guide: Validate Email Addresses
Aug
27

How to Verify Email Addresses

You may not realize it, but you probably verify email addresses every day. Whenever you get an email address and send an email to it, you’ve verified that email address. This works just fine when we get an email address from a friend or get one from a company website. But if you purchase an […]