Marketing Tips Archives
These blogs contain free resources and valuable information on marketing. Use our tips on how data enhancement and verification can help marketing for your business.
Feb15
Measuring CRM Performance: 7 Reasons Why Your CRM Isn’t Performing Like It Should
Customer Relationship Management (CRM) tools are wonderful. They optimize systems and help scale businesses. But when measuring CRM performance, it’s important to remember that at the end of the day, CRM is just a tool. You have to know how to use the tool in order to get the results you desire. If a carpenter […]
Dec28
How to Do a USPS Valid Address Check
Conducting a United States Postal Service (USPS) valid address check protects your customer data. Accurate customer data ensures that your customers and leads receive your mailers and products. You benefit from accurate customer data as well by saving yourself time and money by avoiding undeliverable mail and chargebacks (we’ll go into detail on this later). […]
Oct12
When to Use SMS Email Addresses and How to Get Them
You’re aware of email and text message as popular forms of communication and two of the best for business and marketing. But did you know you can send emails as texts too? You might wonder what the difference is. Both email and text messaging have their advantages and where one lacks the other serves as […]
Sep28
How to Identify Fake Cell Phone Numbers
Use of fake cell phone numbers can be a costly burden. As a business owner, you know how important it is to protect the integrity of your database. Consumers are catching on to the use of their phone numbers for marketing purposes, and are looking for ways to avoid it. By using fake cell phone […]
Sep14
Verify IP Address: Everything You Need to Know about IP Addresses
You’ve almost certainly heard of the term “IP address,” but do you know what it is? Probably not because an Internet Protocol address works behind the scenes, often out of sight and out of mind. However, knowing how IP addresses work and how they can be used can help you determine who is behind which […]
Aug17
Improve SMS Marketing with Phone Number Carrier Lookup
Phone number carrier lookup is the method of finding out which company owns a phone number. Carriers own phone numbers, and customers lease them. Knowing which carriers own which numbers improves the deliverability and security of sending text messages. But why is this important? Businesses are taking advantage of bulk text messaging not only for […]
Aug03
Key Compliance Considerations when Contacting Consumers
Companies can put their business at legal and financial risk each time they act on a lead because the Telephone Consumer Protection Act (TCPA) allows consumers and law firms to bring lawsuits over even minor compliance lapses. Over the past decade, the number of TCPA lawsuits has increased tenfold. With penalties of up to $1,500 […]
