Email Marketing Archives

These blogs include free resources and information on email marketing and how data enhancement and verification can benefit email monetization in your business.

When to Use SMS Email Addresses and How to Get Them via Searchbug.com
Oct
12

When to Use SMS Email Addresses and How to Get Them

You’re aware of email and text message as popular forms of communication and two of the best for business and marketing. But did you know you can send emails as texts too? You might wonder what the difference is. Both email and text messaging have their advantages and where one lacks the other serves as […]

How to Avoid Spam Filters and Make it Into Your Customers’ Inboxes via Searchbug.com
May
25

How to Avoid Spam Filters and Make it Into Your Customers’ Inboxes

Spam filters let good emails land in recipients’ inboxes and keep bad emails out. They’re like email police. Their job is to keep irrelevant emails, or spam, out of users’ inboxes to create a better experience and to keep them safe. Knowing how to avoid spam filters is just as much about complying with the […]

How to Fix and Prevent Invalid Email Addresses and Why You Should Remove Them via Searchbug.com
May
18

How to Fix and Prevent Invalid Email Addresses

Invalid email addresses are addresses that do not receive emails. An address could be formatted incorrectly, there could be a typo, the address could no longer exist, or it could be inactive. It is important to get invalid email addresses fixed or off your list as quickly as possible. Invalid email addresses are like zombies: they’re […]

How Do I Stop People From Signing Up With Fake Email Addresses via Searchbug.com
Nov
21

How Do I Stop People From Signing Up With Fake Email Addresses?

If you collect email addresses through your lead generation funnel, you’re familiar with how many people submit fake email addresses, especially if you offer a quality lead magnet. The fake email address epidemic wastes a lot of time and money. Sending lead magnets to non-existent inboxes or toxic email addresses and giving unusable leads to […]

How to Check the Quality of Your Email Lists via Searchbug.com
Nov
12

How to Check the Quality of Your Email Lists (and Why You Need to Do It)

If you work with email lists, you know that keeping your email addresses current is a bit of a nightmare. This is especially true if you purchase email lists. Beyond keeping emails current, you need to avoid spam traps, invalid and catch-all email addresses, and abuse emails. Otherwise you could run into email deliverability issues […]

How To Guide: Validate Email Addresses
Aug
27

How to Verify Email Addresses

You may not realize it, but you probably verify email addresses every day. Whenever you get an email address and send an email to it, you’ve verified that email address. This works just fine when we get an email address from a friend or get one from a company website. But if you purchase an […]