Email Marketing Archives
These blogs include free resources and information on email marketing and how data enhancement and verification can benefit email monetization in your business.
These blogs include free resources and information on email marketing and how data enhancement and verification can benefit email monetization in your business.
The year is coming to a close. And soon, we will be welcoming a brand-new year. With 2022 right around the corner, it is critical to plan your marketing strategies to approach the upcoming year with optimism to achieve or even go above and beyond your company’s goals. A lot has happened this year that […]
You’re aware of email and text message as popular forms of communication and two of the best for business and marketing. But did you know you can send emails as texts too? You might wonder what the difference is. Both email and text messaging have their advantages and where one lacks the other serves as […]
Spam filters let good emails land in recipients’ inboxes and keep bad emails out. They’re like email police. Their job is to keep irrelevant emails, or spam, out of users’ inboxes to create a better experience and to keep them safe. Knowing how to avoid spam filters is just as much about complying with the […]
Invalid email addresses are addresses that do not receive emails. An address could be formatted incorrectly, there could be a typo, the address could no longer exist, or it could be inactive. It is important to get invalid email addresses fixed or off your list as quickly as possible. Invalid email addresses are like zombies: they’re […]
If you collect email addresses through your lead generation funnel, you’re familiar with how many people submit fake email addresses, especially if you offer a quality lead magnet. The fake email address epidemic wastes a lot of time and money. Sending lead magnets to non-existent inboxes or toxic email addresses and giving unusable leads to […]
It’s that time again. Christmas represents a boost in business for almost all industries. So you’re probably working through your Christmas campaigns right now. But, there’s a segment of your customer base that you might have ignored: old leads that have gone cold. Your database of cold leads represents a huge potential boost to the […]
If you work with email lists, you know that keeping your email addresses current is a bit of a nightmare. This is especially true if you purchase email lists. Beyond keeping emails current, you need to avoid spam traps, invalid and catch-all email addresses, and abuse emails. Otherwise you could run into email deliverability issues […]