Email Marketing Archives
These blogs include free resources and information on email marketing and how data enhancement and verification can benefit email monetization in your business.
May25
How to Avoid Spam Filters and Make it Into Your Customers’ Inboxes
Spam filters let good emails land in recipients’ inboxes and keep bad emails out. They’re like email police. Their job is to keep irrelevant emails, or spam, out of users’ inboxes to create a better experience and to keep them safe. Knowing how to avoid spam filters is just as much about complying with the […]
May18
How to Fix and Prevent Invalid Email Addresses
Invalid email addresses are addresses that do not receive emails. An address could be formatted incorrectly, there could be a typo, the address could no longer exist, or it could be inactive. It is important to get invalid email addresses fixed or off your list as quickly as possible. Invalid email addresses are like zombies: they’re […]
Nov21
How Do I Stop People From Signing Up With Fake Email Addresses?
If you collect email addresses through your lead generation funnel, you’re familiar with how many people submit fake email addresses, especially if you offer a quality lead magnet. The fake email address epidemic wastes a lot of time and money. Sending lead magnets to non-existent inboxes or toxic email addresses and giving unusable leads to […]
Dec17
How to Warm Up Cold Leads for Your Christmas Campaigns
It’s that time again. Christmas represents a boost in business for almost all industries. So you’re probably working through your Christmas campaigns right now. But, there’s a segment of your customer base that you might have ignored: old leads that have gone cold. Your database of cold leads represents a huge potential boost to the […]
Nov12
How to Check the Quality of Your Email Lists (and Why You Need to Do It)
If you work with email lists, you know that keeping your email addresses current is a bit of a nightmare. This is especially true if you purchase email lists. Beyond keeping emails current, you need to avoid spam traps, invalid and catch-all email addresses, and abuse emails. Otherwise you could run into email deliverability issues […]
Aug27
How to Verify Email Addresses
You may not realize it, but you probably verify email addresses every day. Whenever you get an email address and send an email to it, you’ve verified that email address. This works just fine when we get an email address from a friend or get one from a company website. But if you purchase an […]
