Data Cleaning Archives
These blogs include free information and tips on data cleansing for your business.
Aug10
Need to Verify Someone’s Address? 5 Reasons to Use USPS Address Verification
Believe it or not, snail mail is not dead. Email and cell phones have changed the way we market in favor of immediate, easily accessible information. However, postal mail still has its place. To use it effectively, you’ve got to use USPS address verification. The US Postal Service (USPS) records and stores all valid US […]
Apr27
7 Data Governance Best Practices for Effective Data Management
Data governance best practices allow you to manage the data in your systems in a way that best serves you and your customers. When you collect data from your customers and clients, it is your responsibility to use that data strategically and ethically. You have to organize it, give access to the different departments and […]
Apr20
5 Reasons to Use the Customer Data Platform to Power Your Marketing Campaigns
The customer data platform (CDP) has become quite popular in the past couple of years. This is because it is so effective at allowing users to personalize their marketing campaigns. The customer data platform succeeds where other systems lack, giving a holistic view of who your customers are. With the CDP, you can see what that […]
Nov12
What is Data Decay, and How Much Does it Cost Your Business?
If data decay sounds big and scary, that’s because it is. The reality is that no data remains correct forever. And, some data degrades faster than others. Furthermore, personal data is some of the most unstable data out there. On average, Americans move 11.7 times in their lifetime. Over 37 million phone numbers are reassigned […]
Nov04
How to Improve Your Data Processing Accuracy
There are two primary uses for data processing: Internal processing that businesses use for accounting, lead generation, transactions, and so on. External processing that data processing companies use to offer data processing as a service. Both types of data processing suffer from the same plague: data processing quality control. The problem is that, unlike most […]
Oct28
Lead Generation: How to Get More Qualified Leads
Look, your lead generation has a problem: getting enough information to qualify and contact leads. Here’s what’s happening: You get leads through your lead gen efforts. You and your sales team reach out to the new leads. And, half of those leads are no good because the contact information is incorrect. Your lead database is […]
Sep11
3 CRM Data Cleansing Best Practices that Make Your CRM Data More Profitable
Here’s a pair of related facts that make CRM data cleansing look like a great idea: Your CRM data is your most valuable data About 30% of your CRM data goes bad each year. In fact, 10-25% of CRM databases have errors caused by customer data decay. CRM data errors cause inefficiency in your business, […]
