Account based marketing, or ABM, is a smart marketing tactic that enables your company and sales teams to address customer-specific barriers to buying and provide a better overall customer experience. The backbone of ABM is detailed company profiles. You can’t treat every enterprise-level customer as a market of one if you don’t know all about […]
In the digital age, data is almost as good as currency. This trend is largely powered by the advancement of AI and automation. Machine learning requires massive amounts of data. Not only that, but if you’re going to create more efficient processes, you need more material to work with. Having a stockpile of accurate data […]
You may not realize it, but you probably verify email addresses every day. Whenever you get an email address and send an email to it, you’ve verified that email address. This works just fine when we get an email address from a friend or get one from a company website. But if you purchase an […]
Skip tracing seems like pretty serious business, right? The term sounds technical. And you may have heard it tossed around by bounty hunters or private investigators on TV. However, skip tracing is useful for more than hunting down fugitives. Skip tracing can be handy for harmless things like finding a friend from high school that […]
Reverse address lookup is a super useful tool for most businesses. Having an address for a lead or business contact opens up a lot of possibilities for marketing and follow up conversations. If you have addresses for your entire customer base, you can do even more advanced analytics and make your advertising more targeted. So, […]
Reverse phone lookup is a handy tool for business. It’s useful if your business misses a call and you’d like to know who you’re following up with. Or, if a customer gives you incomplete information. And, if finding people based on tidbits of personal information is your business, reverse phone lookup is for you. Whatever […]
