It’s that time again. Christmas represents a boost in business for almost all industries. So you’re probably working through your Christmas campaigns right now. But, there’s a segment of your customer base that you might have ignored: old leads that have gone cold. Your database of cold leads represents a huge potential boost to the […]
Text messaging has become a staple of business communication. It’s personable and people view texts far more than they read emails, especially marketing emails. So mass texting makes sense for companies that conduct large-scale communications and deal with large volumes of phone numbers. But mass texting requires a list of phone numbers. Before you mass […]
Text messaging is an important channel for customer engagement these days. People actually prefer to receive a text in certain situations. Not only that, but people read their text messages more reliably than they read emails. But there are a lot of reasons beyond getting killer open rates as to why the readability of text […]
If you work with email lists, you know that keeping your email addresses current is a bit of a nightmare. This is especially true if you purchase email lists. Beyond keeping emails current, you need to avoid spam traps, invalid and catch-all email addresses, and abuse emails. Otherwise you could run into email deliverability issues […]
Recently, a Searchbug customer had a question about how we checked whether phone numbers were active or inactive. The customer had processed a large quantity of phone numbers with our Standard Reachable Number Service. Many of the numbers were shown as active. Our customer then provided our active/inactive number testing system with two phone numbers. […]
If you’ve been using the Searchbug online batch service, things are about to get better for you. If you’re new to the service, welcome! You’re getting here at just the right time. We’ve worked hard to develop new improvements to the service. Now they’re here! Here’s what’s new and what’s been improved. New: Premium Append […]
Your data affects all aspects of your business, from marketing to product management. And bad data makes business rough. The day-to-day decision making and management of your organization suffers if you have incorrect, misleading, or poorly formatted data in your databases, This means inefficient operation. And it negatively impacts your bottom line. But, bad data […]
