Entries by James Miller

Website Optimization: Simpler Is Better

Website optimization is largely a matter of creating a website that meets the user’s needs in the simplest way possible. Here’s a known truth of human behavior: when people have more options, they make fewer decisions. Analysis paralysis and decision fatigue are real. A key aspect of website optimization is simplifying your checkout process. Over […]

How to Target Your Social Media Marketing

Social media marketing is almost a must these days. The accessible audiences are huge. The opportunities to give value are plentiful. And you can benefit from social media without paying for it. There’s just no reason not to use social media marketing. However, many businesses try social media marketing, only to be disappointed by the […]

Data Cleansing: What It Is (and Why You Need It)

In the digital age, data is almost as good as currency. This trend is largely powered by the advancement of AI and automation. Machine learning requires massive amounts of data. Not only that, but if you’re going to create more efficient processes, you need more material to work with. Having a stockpile of accurate data […]

How to Verify Email Addresses

You may not realize it, but you probably verify email addresses every day. Whenever you get an email address and send an email to it, you’ve verified that email address. This works just fine when we get an email address from a friend or get one from a company website. But if you purchase an […]

What is Skip Tracing and How You Can Use It [2019 Update]

Skip tracing seems like pretty serious business, right? The term sounds technical. And you may have heard it tossed around by bounty hunters or private investigators on TV. However, skip tracing is useful for more than hunting down fugitives. Skip tracing can be handy for harmless things like finding a friend from high school that […]