Entries by James Miller

What Is a Phone Validator and Why You Need It

If you’re not using SMS as part of your customer engagement, you should be. If you are using SMS, you should be using a phone validator on all the phone numbers you collect. Here’s a little info to show you why. When it comes to marketing messaging, actually reaching your customers is huge. Getting a […]

How to Fix Slow Page Load Times

Slow page load times are a bigger problem than many people realize. Run a quick website speed test on your homepage. How’s it look? Four seconds? Maybe five? That might seem reasonable. But people hate waiting. So it makes sense that longer page load times hurt your sales numbers. Here’s why: 47% of consumers expect a web […]

Website Optimization: Simpler Is Better

Website optimization is largely a matter of creating a website that meets the user’s needs in the simplest way possible. Here’s a known truth of human behavior: when people have more options, they make fewer decisions. Analysis paralysis and decision fatigue are real. A key aspect of website optimization is simplifying your checkout process. Over […]

How to Target Your Social Media Marketing

Social media marketing is almost a must these days. The accessible audiences are huge. The opportunities to give value are plentiful. And you can benefit from social media without paying for it. There’s just no reason not to use social media marketing. However, many businesses try social media marketing, only to be disappointed by the […]