Have you gotten a call with a recorded message, or maybe from an actual person, that claims your social security number is going to be suspended? The caller may even threaten to issue an arrest warrant. They’ll usually give you a number to call in order to correct the problem. If you call, they’ll ask […]
When it comes to email deliverability, there’s a lot of obsession over the technical aspects of getting into the inbox: email authentication, IP address warmup, sender reputation, and other things. All of these things are important for the success of your email campaigns. And, you want to make sure you’re handling them correctly. However, focusing […]
The most challenging part of putting on 4th of July sales and events is promoting them. You’ve probably already got some awareness campaigns going. But, the holy grail of promotion is direct marketing, especially for promoting limited time events. However, it can be tricky to get the data you need for direct marketing campaigns. Mailing […]
Not long ago, skip tracing and direct mail had a battle in the real estate colosseum. Skip tracing won. But, many tried batch skip tracing for real estate and returned to direct mail after struggling to get the results they’d hoped for. Why did this happen? How did the skip tracing train get derailed? Even […]
Finding people has been a popular online activity for decades. There have been a lot of companies which offered online people searches for finding various pieces of personal information over the internet. Personal information databases specialized in everything from DNA histories to shipping addresses to death records. Each people finding service evolved throughout their lifetime, […]
Mother’s Day gifts are a great way to stay top-of-mind with your prospects and customers. If you’ve been out of touch for a while, or want to make sure that previous clients return next time they’re on the market, Mother’s Day is a great way to keep your foot in the door. But, you can’t […]
Collecting customer data has never been easier, especially on the internet. From automated email collection and automatic form fill to IP tracking, it’s easy to gather raw customer data. But, there’s a problem: the data is raw. Using raw data is difficult. And there’s often not enough data in the raw dataset to get true […]
